Sr. Marketing Consultant

Buffalo, NY (Hybrid)

$71K/yr – $125K/yrSenior Level4+ years expFull time

Posted 3 days ago

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Job Summary

Lead marketing for the Mass Market Home Lending portfolio, owning end-to-end strategies, campaigns, and cross-functional collaboration to drive growth.

Own end-to-end marketing programs and annual reviews
Collaborate with Product, Sales, Risk, Legal, Compliance and Enterprise Marketing

Job Description

Responsibilities

Serve as primary marketing consultant for the Mass Market Home Lending portfolio
Develop integrated marketing strategies aligned to Home Lending business objectives
Lead end- to- end campaign planning, execution, optimization and performance reporting
Partner with business stakeholders to identify opportunities, prioritize initiatives and develop annual marketing plans
Own Home Lending Annual Review strategy, planning, and execution
Monitor campaign performance and recommend optimization opportunities using customer insights and analytics
Build trusted relationships with Product, Sales, Risk, Legal, Compliance and Enterprise Marketing partners
Manage multiple concurrent initiatives while balancing business priorities and timelines
Identify risks, recommend solutions and escalate issues as appropriate
Contribute to evolving Specialty Marketing processes and best practices

Requirements

Bachelor's degree in marketing, business, or related field or equivalent work experience (required)
A minimum of 4 years of relevant work experience (required)
Demonstrated knowledge of traditional and digital creative marketing development process
Demonstrated understanding of banking products and segment needs
Demonstrated ability to work on multiple projects at once and prioritize delivery based on key objectives.
Strong attention to detail and accuracy
Strong Oral & written communication skills

Benefits

Please click here for a list of benefits for which this position is eligible.

KeyBank

3.6 Glassdoor

At KeyBank we’ve made a promise to our clients that they will always have a champion in us. To deliver on our promise, we’re committed to building a team of engaged employees who do the right thing for our clients and shareholders, and help them achieve financial wellness each and every day. Headquartered in Cleveland, Ohio, KeyCorp is one of the nation’s largest financial services companies. Key Companies provide investment management, retail and commercial banking, consumer finance and investment banking products to individuals and companies throughout the United States and, for certain businesses, internationally. Follow along for business and industry insights, expert advice and more resources to help you achieve your financial goals. KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. KeyBank is Member FDIC. Equal Housing Lender. Credit applications are subject to credit approval.

Founded in 1849

Cleveland , Ohio, US

18K employees (390 in marketing)

www.key.com

63% recommend to a friend

73% CEO approval