Responsibilities

• Review Framework Ownership: Define and maintain the recurring business/performance review rhythm across demand gen channels (website, email, paid media, ABM, and other programs) spanning multiple Salesforce products and lines of business.
• Insight & Narrative Generation: Own the analysis, trends, and "so what" behind performance data - turning results into clear investment and prioritization recommendations for leadership.
• Cross-Channel Synthesis: Roll up performance across otherwise siloed channel teams into one coherent view of what's working and where to invest next.
• Measure Design: Take existing data models and actively build new measures on top of them - owning the metric layer for demand gen efficacy and performance.
• Cross-Team Metric Alignment: Partner with adjacent analytics teams to align on KPI definitions and performance measures that hold consistently across multiple products and lines of business.
• Channel Fluency: Bring digital demand gen context (website, email, paid, ABM) to design measures that reflect real channel dynamics and business strategy even without direct hands-on channel execution experience.
• Stakeholder Management: Build trust and drive alignment across numerous demand gen leaders and teams spanning multiple products and global sales territories.
• Analytical Partnership: Serve as a go-to analytical voice for demand gen performance across a matrixed, multi-product organization.
• Dashboard & Monitoring Guidance: Prescribe and guide analysts on what dashboards and monitoring views need to exist in Tableau (or similar BI tooling) to track KPIs on an ongoing basis.
• Hands-On Data Navigation: Independently navigate and join data across Google Analytics (in Snowflake), Salesforce CRM objects (Campaigns, Leads, Contacts, Accounts, Opportunities), and paid media platform data to construct metrics - without relying on a data engineering team to build new infrastructure.

Requirements

• 6+ years of experience in Marketing/Demand Gen Analytics, Business Intelligence, or a highly quantitative field, ideally in B2B SaaS or technology.
• Demonstrated experience designing or evolving KPIs/metrics for digital marketing or demand generation programs.
• Strong proficiency in SQL - able to independently navigate, join, and query across large, complex data sets (Snowflake or similar cloud data warehouse).
• Hands-on fluency with Tableau (or similar BI tool) to define and guide the build of scalable dashboards, not just consume them.
• Deep familiarity with Salesforce data architecture and core CRM objects (Campaign, Lead, Contact, Account, Opportunity) - able to construct demand gen metrics from them directly.
• Working knowledge of Google Analytics and website reporting data, along with paid media platform data and tools like Demandbase.

Preferred

• Experience working across multiple products or lines of business (vs. a single product/cloud) in a matrixed marketing organization.
• Hands-on experience inside a demand gen channel (email, paid, web, ABM) is a plus, though deep analytical familiarity is the priority.
• Experience partnering with central/adjacent analytics teams on shared metric frameworks.