Sr. Manager Customer Marketing On Premise

White Plains, NY (On-site)

$145K/yr – $165K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize HEINEKEN USA's on-premise channel strategy, programs, and execution across markets, partnering with Sales, National Accounts, and regional teams to drive distribution, adoption, and on-premise volume.

Lead channel strategy and programming roadmap
Turn insights into actionable opportunities
Measure ROI and post-program effectiveness

Job Description

Responsibilities

Develop and lead the on-premise channel strategy and programming roadmap
Design and scale always-on and seasonal programs that drive distribution, visibility, and rate of sale
Translate market trends and insights into clear, actionable opportunities
Partner with Sales and National Accounts to develop customer-specific programs
Support Regional Marketing teams with tailored solutions
Drive adoption and execution across markets
Deliver best-in-class selling tools and insights
Ensure clear communication and simplicity for field execution
Partner with Trade Marketing, Regional Marketing, Merchandising, and Sampling teams
Align channel initiatives with broader commercial priorities

Requirements

8+ years of experience in on-premise marketing, sales, or channel strategy (beer/alcohol/beverage industry preferred)
Experience developing customer-facing programs that drive commercial results
Exposure to national or regional chain customers is preferred
Strong cross-functional collaboration and stakeholder management skills
Ability to translate insights into actionable strategies
Analytical mindset with experience evaluating ROI
Comfort in a fast-paced, matrixed organization

Preferred

Exposure to national or regional chain customers is preferred

Benefits

Base Salary Range: $145,000 - $165,000 + Annual Bonus
Benefits - Medical/Dental/Vision + Matching 401k Plan
Vacation - 20 Days Paid Vacation & Unlimited Wellness Days
$200 Monthly Beverage Allowance

The HEINEKEN Company

4.3 Glassdoor

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.Through our "Brew a Better World" strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Stay informed: https://www.theheinekencompany.com/newsroomPlease enjoy our brands responsibly and only share our posts with those who are of legal drinking age.

Founded in 1900

Amsterdam, North Holland, NLD

43K employees (3,519 in marketing)

www.theHEINEKENcompany.com

87% recommend to a friend

89% CEO approval