Responsibilities

• Develop and lead performance marketing programs across paid search, paid social, affiliate, CTV, and other digital acquisition channels to drive subscriber and app user growth
• Manage budgets, bids, targeting, creative, and channel mix to improve CAC efficiency while optimizing toward customer quality, lifetime value, and long-term growth
• Analyze campaign and cohort performance to identify optimization opportunities and make iterative improvements based on downstream conversion, retention, and value signals
• Partner with creative teams to develop and test ad creative, landing pages, and conversion flows that improve acquisition efficiency and customer quality
• Collaborate with analytics and data teams to build measurement frameworks, attribution approaches, dashboards, and reporting that support better investment decisions across web, mobile, and CTV
• Evaluate and onboard new paid media channels, partners, and platforms that can expand reach and unlock efficient growth
• Work with internal and external measurement partners to establish and maintain conversion tracking, pixel implementation, and campaign attribution
• Help shape cross-channel acquisition strategy, operating processes, and playbooks as Roku continues building its paid media capabilities
• Provide regular performance updates and strategic recommendations to leadership, with a focus on scaling efficient growth

Requirements

• 7+ years of experience in performance marketing, paid media, growth, or customer acquisition
• Hands-on experience leading paid media programs across multiple channels, with deep expertise in at least one core channel such as paid search, paid social, affiliate, or CTV
• Strong experience with growth measurement, attribution, conversion tracking, and performance reporting
• A track record of optimizing not just to volume, but to customer quality, retention, and lifetime value
• Experience driving subscription or recurring-revenue acquisition across one or more of web, mobile app, and connected TV
• Strong analytical skills and sound judgment in turning performance data into practical optimization decisions

Preferred

• Experience in streaming, subscription, or digital consumer businesses
• Familiarity with mobile app marketing and app install campaigns
• Experience with landing page optimization and conversion rate improvement
• Experience helping build or scale a paid media team or function

Benefits

Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.