Sr. Field Marketing Manager- Bilingual (Korean/ English) at Woongjin, Inc | Buena Park, CA | $120K/yr – $150K/yr

Woongjin, Inc

Sr. Field Marketing Manager- Bilingual (Korean/ English)

Buena Park, CA (On-site)

$120K/yr – $150K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own field marketing across franchise regions with a clear ROI lens, balancing local activation with national alignment and cross-functional collaboration.

Field Marketing Ownership: lead regional campaigns, openings, partnerships, and community events to drive guest traffic and store visibility.
Franchise & Cross-Functional Leadership: coach franchisees and coordinate with Operations, Digital, and Brand to ensure brand-consistent execution.
Measurement & ROI: spot growth opportunities via local analytics, report program performance, and optimize spend and impact.

Job Description

Field Marketing Strategy
Build and execute field marketing strategies to drive guest traffic, trial, and community engagement.
Develop scalable programs for grand openings, local store marketing, regional campaigns, and community partnerships.
Use data and analytics to identify high-impact market opportunities and optimize performance across regions.
Partner with the Brand Marketing and Digital teams to localize national campaigns and ensure seamless execution.
Foster collaboration, knowledge sharing, and accountability across the team.
Franchise & Cross-Functional Collaboration
Build strong relationships with franchisees and provide marketing guidance and support to help them achieve their sales goals.
Collaborate with Operations, Digital Marketing, and Product teams to ensure alignment on initiatives and consistent brand execution.
Serve as a marketing liaison to regional leadership and franchise advisory groups.
Budget Management
Manage the field marketing budget effectively, ensuring ROI-driven decision-making and prudent allocation of resources.
Track and report on program performance, providing insights and recommendations with leadership.
Community Engagement & PR Support
Lead local community marketing initiatives, sponsorships, and partnerships to build brand goodwill and increase store visibility.
Support local PR activations in collaboration with the Brand Marketing team.

Woongjin, Inc

Woongjin, Inc. is a corporation that specializes in Staffing & Recruiting, IT Consulting and Software Solutions. Woongjin, Inc. Talent Acquisition Team specializes in Staffing & Recruiting. We assist clients all over the US with their needs. The services we provide create value to our client's, candidates', and customers' goals. We are committed to providing the best suitable Talents. With our core values - honesty, passion, and creativity, we will devote ourselves to continuous innovation to flexibly respond to rapidly changing job markets.Woongjin, Inc. has 'extraordinary ideas for customers'. We cultivate relationships into partnerships which makes a dynamic culture on the basis of love, trust, and respect. Our priority is to value our Talent with the deepest gratitude. Our Staffing/Recruitment Specialties:Logistics | Supply Chain Management/ Finance and Accounting | General/HR | Sales/Account Manager | Business Analyst | SAP/ ERP | Information Technology | Technical Support | Software Engineer | IT Developer | Project Manager | Network and system Admin

Founded in 2010

Buena Park, California, USA

86 employees (6 in marketing)

www.woongjininc.com