Responsibilities

• Strategy Development: Build and implement a comprehensive annual field marketing and event plan that aligns with sales segment pipeline targets. Strategy includes budget ownership, ensuring a positive ROI.
• Pipeline Ownership: Doesn’t shy away from owning a target and getting creative or taking risks to maximize event performance.
• Event Planning and Execution: Plan, organize, and execute 5-8 events per month, including trade shows, conferences, virtual events, and local events, ensuring each event is aligned with our brand and goals.
• Budget Management: Make informed decisions on budget allocation to maximize the impact and ROI of field marketing activities.
• Project Management: Maintain an active calendar of events and the tasks associated with each event, including contracts and vendor relationships, to ensure each event runs smoothly.
• Collaboration: Partner with cross-functional teams including email marketing, sales, sales enablement, revenue operations, event marketing, and demand generation to ensure cohesive and effective marketing efforts.
• Event Promotion: Work with sales and demand generation to build a promotional plan to maximize event attendance.
• Process Improvement: Develop and refine processes to streamline field marketing operations and improve efficiency, including SLAs for cross-functional teams and automation for pre and post event communications.
• Performance Analysis: Track and analyze the performance of field marketing activities, providing insights and recommendations for continuous improvement.

Requirements

• 3-7 years of experience in event management, field marketing or a related role.
• Ability to build and maintain performance forecast as well as reporting on actual results with Tableau and/or Salesforce
• Understands the different needs across various event sizes (20 person dinner, 20k attendee tradeshow) and formats (virtual, in-person)
• Able to manage multiple events simultaneously by having excellent organizational and project management abilities
• Ability to work independently and make data-driven decisions.
• Strong communication and interpersonal skills. Excels working in a team-centered, collaborative environment.
• Willingness to travel to events as needed.

Benefits

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace