Responsibilities

• The Sr. Engagement Solutions Lead – Digital Marketing Communications plays a critical role in enabling Taco Bell’s customer engagement ecosystem by owning the technical solution design, activation patterns, and enablement standards for digital marketing communications.
• This role is focused on how data, decisioning, and AI-powered capabilities are translated into scalable customer experiences across CRM and lifecycle channels.
• The Engagement Solutions Lead partners closely with Product Management, Engineering, Marketing, and Analytics to operationalize personalization, experimentation, and automation—ensuring that AI decisioning outputs and platform capabilities are activation-ready and reliably executed.
• This position emphasizes hands-on technical enablement, serving as the connective tissue between data, AI decisioning, and channel execution, while continuously evolving activation patterns to support innovation and scale.
• Own the technical solution architecture for Digital Marketing Communications, including CRM, lifecycle, and loyalty-related activation patterns across email, push, in-app, SMS, and offer constructs.
• Define and maintain activation and enablement standards (e.g., segmentation models, orchestration patterns, reusable Canvas designs, QA frameworks) to improve consistency, quality, and speed to market.
• Serve as the technical authority for how marketing communications are built and activated, ensuring designs are scalable, testable, and aligned with platform capabilities.
• Partner with Data Engineering and Middleware teams to consume and operationalize data, identity, and consent signals required for digital marketing activation.
• Consult on APIs, webhooks, event schemas, and data contracts as they relate to marketing communications, while Engineering owns implementation and runtime performance.
• Ensure data readiness and integrity for campaign execution by proactively identifying gaps and coordinating resolution with partner teams.

Requirements

• 8+ years of experience in marketing technology architecture, customer data integration, digital solutions design, and/or CRM/lifecycle marketing operations within a complex enterprise environment.
• Hands‑on expertise with Customer Engagement Platforms (Braze preferred), including segmentation, orchestration workflows (Canvas), Content Cards/In‑App Messages, and channel execution patterns.
• Working knowledge of CDP architecture, API/middleware integration patterns, identity and consent management, and data governance practices.
• Experience supporting AI decisioning/personalization workflows and translating models/decisioning outputs into activation-ready payloads.
• Proven ability to manage multiple concurrent initiatives and deliver in a fast‑paced, cross‑functional environment with high attention to detail.
• Strong communication and documentation skills with the ability to simplify complex architectures for technical and non‑technical stakeholders.
• Bachelor’s degree in Computer Science, Information Systems, Business, Marketing, or a related field (or equivalent experience).

Benefits

• Work-Hard, Play-Hard:
• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, carwash,
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Tuition reimbursement and education benefits
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting