Responsibilities

• Lead the global Campaign Program Management Office (PMO), overseeing campaign intake, prioritization, resource planning, workflow management, governance, and delivery.
• Build scalable processes that enable efficient execution of complex, cross-functional marketing initiatives.
• Ensure campaigns are delivered on time, on budget, and aligned with strategic business priorities.
• Lead a high-performing creative organization including Creative Designers, UX/UI Designers, Motion Designers, and Copywriters.
• Translate campaign strategies, customer journeys, and business objectives into compelling creative concepts and experiences.
• Oversee creative development across email, web, mobile, social media, paid media, sponsorships, events, and emerging digital platforms.
• Establish creative standards, design systems, templates, and production frameworks that ensure brand consistency and scalable execution.
• Guide the creation of wireframes, prototypes, and user experiences that drive personalization and elevate fan engagement across digital channels.
• Champion a fan-first approach to creative development, ensuring every interaction reflects a seamless, engaging brand experience.
• Serve as a trusted partner across Marketing, CRM, Product, Technology, Commercial, and Fan Engagement teams.

Requirements

• Bachelor’s degree in marketing, Design, Business, or a related field.
• 10+ years of progressive leadership experience in campaign management, creative operations, marketing production, design leadership, or marketing program management.
• Proven success leading large-scale marketing programs and multidisciplinary creative teams.
• Experience building and scaling campaign operations, governance models, intake processes, and creative production functions.
• Strong understanding of integrated marketing strategy, creative development, content production, and brand management.
• Experience with UX/UI design, personalization strategies, and digital customer experiences.
• Proficiency with Figma and prototyping tools, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), and project management platforms such as Adobe Workfront, Jira, or Asana.
• Demonstrated ability to improve operational efficiency, increase marketing output, and optimize production costs.
• Exceptional leadership, communication, stakeholder management, and organizational skills.
• Analytical mindset with the ability to solve complex problems and drive execution.

Benefits

• Employer-funded Health insurance (Medical, Dental, and Vision)
• This is a Full-Time position (40 hours per week) with occasional evenings and weekends
• Up to 10% domestic travel, primarily during weekdays
• Location: The role is based in New York City, NY. NO RELOCATION ASSISTANCE WILL BE PROVIDED.