Sr. Demand Generation Manager

USA (Remote)

$125K/yr – $145K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own targeted pipeline-generation for enterprise platform engineering and AI cloud buyers, driving multi-touch campaigns, channel optimization, and tight sales alignment to convert engagement into qualified opportunities.

  • Targeted campaigns: multi-touch programs designed for the right platform engineering personas with clear pipeline ownership.
  • Channel & livestream execution: manage paid social, search, content syndication, and webinars to move registrants into opportunities.
  • Sales-aligned reporting: pipeline influence, opportunities sourced, and budget performance.

Job Description

Responsibilities

  • Targeted Account Campaign Ownership: Build and execute multi-touch campaigns aimed at specific platform engineering and infrastructure personas at enterprise accounts and AI Cloud providers, not broad awareness plays, but precise programs designed to get the right people into pipeline. You decide the channel mix, you build the programs, and you own the results.
  • Channel Management: Own paid social (LinkedIn), paid search, content syndication, and digital programs day-to-day. You manage budget allocation across channels, cut what isnt working, and make the case for what should get more spend.
  • Livestream & Digital Program Execution: Build and run the livestream and webinar motion — not just contribute to it. You own the campaign wrapper, the platform, the promotion, and the follow-through that turns registrants into pipeline.
  • Sales Collaboration: Work directly with sales to align on target accounts, ICP definition, and what pipeline looks like at each stage. Sales is your customer — you close the gap between a campaign touch and a qualified conversation.
  • PMM & DevRel Partnership: Pull content and thematic direction from PMM and DevRel to fuel your programs. Advocate for what your campaigns need — blogs, white papers, videos and make sure what gets produced lands in a channel where it does pipeline work.
  • Pipeline Reporting: Own the metrics that matter: pipeline influence, new opportunities sourced, channel efficiency, and budget performance. You build the reporting infrastructure and you present the numbers in terms the CEO and sales leader care about.

Requirements

  • B2B Demand Gen Ownership: You've owned demand gen at a B2B SaaS or infrastructure company, ideally selling to technical buyers (DevOps, platform engineering, CTOs). You know how to build a pipeline in a market where buyers hate being marketed to.
  • Marketing Technology Fluency: You're fluent in the modern demand gen stack: HubSpot or Marketo, Salesforce, LinkedIn Ads, Google Ads, intent data (6sense, Bombora), and at least one ABM platform.
  • Revenue-Oriented Mindset: You report on pipeline contribution, not just leads. You can explain CAC, LTV, and payback period in a conversation with the CEO.
  • Builder Mentality: You've built programs from early-stage there's no existing playbook here, and you're energized by that, not slowed down by it.

Preferred

  • Experience marketing to Kubernetes, platform engineering, or cloud infrastructure personas
  • Familiarity with developer-led or product-led growth motions alongside traditional demand gen
  • Experience supporting a sales team that runs shorter, high-velocity deal cycles alongside complex enterprise deals
  • You\'ve worked at a company between Series A and Series C and know what it means to do more with less

Benefits

  • Competitive Salary: We offer a competitive compensation package, including equity.
  • Platinum-Level Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).
  • Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.
  • Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.
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vCluster

3.4 Glassdoor

At vCluster, we build the tools that make Kubernetes simpler, more efficient, and cost-effective. Our open-source projects enable platform engineers to streamline multi-tenancy, reduce cloud costs, and scale their Kubernetes environments with ease. With over 100 enterprises using our solutions, we’re focused on helping teams move faster, save money, and maintain stability in their platform stacks. Whether you’re managing multi-tenant clusters or optimizing resource usage, vCluster provides the building blocks to make it happen.

Founded in 2019
San Francisco, California, USA
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67% CEO approval

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$28.6M
Last Raise
$24M
Series A, 2 years ago

Funding History

  • Apr 2024
    Series A • $24M
  • Sep 2021
    Seed • $4.6M
  • May 2019
    Non Equity Assistance

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