Responsibilities

• Lead the development and execution of materials and promotions for marketing campaigns, including email, social media, case studies, white papers, and customer events
• Manage stakeholder communications, sales enablement collateral, and digital asset library
• Work with cross-functional teams, including sales and offering management, to understand customer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns
• Manage the external nurture activities to drive lead conversion for digital and live experiences (conferences, trade shows, meetings and events), ensuring a seamless and personalized experience across all touchpoints
• Capture key performance indicators (KPIs) and measurements of campaign ROI, interfacing with internal agency and regional marketing colleagues for comprehensive reporting
• Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
• Work with creative services to develop compelling marketing collateral and assets

Requirements

• proven B2B experience
• preferably in specialty chemicals or manufacturing
• experience with project or traffic management
• agency management
• demonstrable history of executing customer-facing marketing activities