Responsibilities

• Develop and execute annual marketing plan for FIRE business in Americas region to achieve marketing generated pipeline, revenue and growth targets
• Build a deep understanding of industry stakeholder personas, their needs and buying behaviors. Develop and execute demand generation campaigns targeting specific personas e.g, consultants, contractors and end users
• Lead new product launches – develop thought leadership content and assets to drive customer awareness and usage. Lead participation in industry events, trade shows and Honeywell hosted events to drive customer engagement
• Measure and analyze the effectiveness of marketing initiatives and make data driven decisions for optimization
• Understand and manage customer segmentation for FIRE business and brands and develop personalized marketing communications
• Collaborate with offering management, sales and central shared services teams to deliver marketing programs
• Manage and allocate budget across multiple programs, evaluating for maximum impact and Return on Marketing Investment (ROMI)
• Stay up to date with industry trends and best practices in customer marketing to continuously deliver highly differentiated marketing initiatives