Responsibilities

• Support the development of toy strategy by segment
• Support the toy pricing architecture and competitive positioning.
• Assist in gathering consumer/play insights specific to toy usage and play patterns.
• Collaborate with Design/R&D to bring toys from concept to shelf.
• Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity).
• Provide input to Brand Marketing on packaging, messaging, and feature storytelling.

Requirements

• Minimum of 3 years of marketing experience.
• Project management skills: potential to manage complex product development timelines.
• Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
• Financial acumen: Experience with P&L management.
• Experience partnering with cross functional teams (ie design and manufacturing).
• Communication skills: Excellent at storytelling, presentations, and influencing team.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Roles in category management, product marketing, or product development.
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
• Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.