Sr Analyst, Product Marketing

New York City, NY (Hybrid)

$79K/yr – $138K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the product marketing strategy for Surveillance, shaping messaging, assets, and cross-functional launches to accelerate product adoption and pipeline growth.

  • Growth through cross-functional GTM campaigns with Revenue and Client Marketing to drive qualified pipeline and adoption.
  • Create sales-ready assets—decks, guides, case studies, and web copy—in collaboration with Sales Enablement.
  • Monitor competitive landscape and market trends to inform positioning and content strategy across the buyer journey.

Job Description

Responsibilities

  • Support the planning and execution of product and feature launches, developing messaging and positioning that resonates across the buyer's journey.
  • Contribute to integrated go-to-market campaigns in partnership with Revenue and Client Marketing teams to drive qualified pipeline and product adoption.
  • Create sales-ready assets — including pitch decks, solution guides, case studies, and web copy — in collaboration with Sales Enablement.
  • Conduct competitive research and monitor market trends, including regulatory shifts and enterprise buying behaviors, to inform positioning and content strategies.
  • Partner with cross-functional teams across Revenue Marketing, Content, Client Retention, and Partnerships to align Surveillance product narratives with broader marketing initiatives.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
  • 1–3 years of experience in product marketing or a related go-to-market function within a B2B or enterprise technology environment.
  • Strong written and verbal communication skills with the ability to translate technical concepts into clear, audience-appropriate narratives.
  • Analytical mindset with comfort using data, customer feedback, and competitive insights to shape messaging and enablement strategies.
  • Proven ability to collaborate effectively across Product, Sales, and Marketing teams in a cross-functional, matrixed environment.
  • Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; Nasdaq will not sponsor applicants for U.S. work visa status for this opportunity.

Nice to Have

  • Familiarity with surveillance technology, compliance, regulatory technology, or enterprise software.
  • Experience contributing to competitive intelligence programs or customer persona development.
  • Exposure to demand generation, solutions consulting, or marketing communications functions.

Benefits

  • We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.
  • The base pay range for this role is $79,000 - $138,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.
  • Nasdaq’s programs and rewards are intended to allow our employees to: Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities
  • For more information, visit Nasdaq Benefits & Rewards Career page.
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Founded in 1971
New York, New York, USA
8.3K employees (340 in marketing)
86% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
10.6M
Monthly Google Ads Budget
$622.6K
Traffic Source Mix
Search
49.7%
Direct
44%
Referral
5.8%
Social
0.2%
Paid
0.3%

Headcount Trend

Current headcount: ~8.3K

Marketing Team

Marketing Team Size
270 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$9.5B
Last Raise
$2.7B
Post IPO Secondary, 2 years ago

Funding History

  • Jul 2024
    Post IPO Secondary • $2.7B
  • Mar 2024
    Post IPO Secondary • $1.8B
  • Jun 2023
    Post IPO Debt • $5B

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