Responsibilities

• End-to-End Journey Design: Own the lead-to-first-purchase communication architecture across email, SMS, push, and direct mail, defining trigger logic, suppression rules, frequency caps, and channel routing rules within the CDP. Translate acquisition strategy into executable journey maps with clearly defined entry/exit criteria and fallback logic.
• CDP & Data Infrastructure: Partner with Data Engineering to define and maintain audience schemas, behavioral event taxonomies, and lead identity resolution logic within our CDP (Simon Data). Write and review SQL queries for audience QA, funnel diagnostics, and ad hoc data validation. Own data hygiene standards across the lead database.
• Segmentation & Personalization: Build and continuously refine behavioral and predictive segmentation models, including RFM cohorts, engagement-score tiers, and propensity-to-convert models to enable hyper-targeted communication. Define the segmentation logic, partner with Data Science on model inputs, and own deployment within the CDP.
• Template Development & Standards: Establish and govern HTML/CSS email template standards including responsive design, dynamic content blocks, and Jinja (or Liquid) templating logic for conditional personalization. Own the QA and pre-deployment review process for all outbound campaigns including rendering validation, link audits, and suppression checks.
• Experimentation Infrastructure: Design and maintain a rigorous test-and-learn framework: define holdout group methodology, manage experiment sequencing to avoid interference, set statistical significance thresholds, and translate results into a prioritized channel optimization roadmap. Own the experimentation calendar and ensure tests are decision-ready.
• Platform & Vendor Management: Lead evaluation, selection, and day-to-day management of ESP, CDP, SMS, and direct mail platforms. Own vendor relationships, technical integration scoping, contract negotiations, and platform migrations to include data mapping, QA protocols, and go-live sequencing.
• Attribution & Measurement Frameworks: Build multi-touch attribution and incrementality measurement frameworks for owned channels. Report blended CAC, channel-level conversion rates, cohort performance, and incremental lift to senior and executive leadership on a recurring basis. Define the measurement approach for new channel pilots before they launch.
• Performance Reporting: Translate owned channel data into clear, executive-ready insights that connect channel activity to full-funnel acquisition goals. Own the reporting cadence for owned channel performance and proactively surface optimization opportunities and risks.
• People Leadership: Manage and develop a team of owned channel marketers across email, SMS, referral, and direct mail. Set clear individual goals tied to channel KPIs, establish sprint and planning cadences, conduct regular 1:1s, and create structured growth paths for each team member.
• Cross-Functional Execution: Serve as the technical authority on owned channels within Acquisition, partnering with Data Science on model inputs, Product Engineering on data pipeline requirements, and Lifecycle Marketing on journey orchestration. Represent owned channel strategy in cross-functional planning sessions and executive reviews.

Requirements

• Tenure: 8+ years of experience in CRM, lifecycle, or owned channel marketing at a DTC or subscription consumer brand, with a track record of driving measurable acquisition outcomes.
• Bachelor's degree or equivalent experience.
• Deep, hands-on experience configuring and operating modern CDP and ESP platforms such as Simon Data, Iterable, Braze, or Klaviyo.
• You can define event schemas, build journeys, configure suppression logic, and troubleshoot delivery issues without relying on vendor support.
• SQL Proficiency: Comfortable writing SQL for audience validation, funnel analysis, and ad hoc data pulls.
• Working knowledge of relational database concepts and data modeling as applied to CRM use cases.
• HTML/Templating: Hands-on experience with HTML/CSS email development and Jinja or Liquid templating logic for dynamic, personalized content at scale.
• Experimentation Rigor: Proven ability to design and run A/B and multivariate tests, including holdout group construction, test sequencing, and interpretation of statistical significance.
• Platform Migrations: Direct experience leading ESP or CDP platform migrations: data mapping, integration scoping, parallel send validation, and cutover sequencing.
• Measurement Frameworks: You've built or significantly redesigned attribution and incrementality frameworks for owned channels.
• Segmentation Expertise: Deep experience building behavioral and predictive segmentation models (RFM, engagement scoring, propensity models) and translating them into actionable CDP audiences.
• Multi-Channel Fluency: Core expertise in email, with meaningful hands-on experience across SMS, direct mail, referral programs, and/or push notifications.
• Executive Presence: Able to regularly interact with senior and executive stakeholders on complex, cross-functional topics.
• People Management: 3+ years managing a high-performing team, including goal-setting, performance development, and day-to-day execution management.
• Bonus: Experience with AI-assisted personalization or predictive send-time optimization is a strong plus.

Nice to Have

• Bonus: Experience with SMS marketing platforms (Attentive, Postscript, or equivalent) and familiarity with TCPA/CTIA compliance requirements. Experience with AI-assisted personalization or predictive send-time optimization is a strong plus.
• Experience with SMS marketing platforms (Attentive, Postscript, or equivalent) and familiarity with TCPA/CTIA compliance requirements.

Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug