Social Media and Marketing Manager

Raleigh, NC (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and execute marketing strategy across all units, lead brand messaging, and drive growth through data-driven campaigns, analytics, and budget management.

Own strategy and execution across three business units
Build and optimize digital campaigns with GA4/ GTM

Job Description

Responsibilities

Marketing Strategy
Develop and execute comprehensive marketing strategies across all business units.
Direct overall brand positioning, messaging, and customer acquisition initiatives.
Identify new growth opportunities through data and market research.
Manage annual and campaign-specific marketing budgets.
Digital Marketing
Build, launch, and optimize campaigns across:
Google Ads
Meta Ads
Manage conversion tracking and attribution using:

Requirements

Understanding, experience, or interest in motorcycles and the powersports industry.
4+ years of professional marketing experience or a comparable bachelor's degree in Marketing, Business, Communications, or a related field.
Experience managing paid advertising campaigns.
Strong analytical mindset with experience measuring marketing performance.
Excellent written and verbal communication skills.
Strong project management and organizational abilities.
Self-starter capable of managing multiple projects simultaneously.
Ability to meet deadlines in a fast-paced environment.
Google Analytics 4 (GA4)
Google Tag Manager