Responsibilities

• Develop, schedule and release content on our social channels that is engaging, relevant, and in line with the brand image; posts should be accurate, timely, creative and professional, build customer relationships and increase brand awareness
• Monitor social media across platforms across agency accounts
• Use social listening tools to inform content strategy
• Collaborate with team for creative asset development
• Develop social media campaigns in collaboration with the communications/marketing team
• Ensure all social media content is guided and managed in alignment with WCAG 2.1 accessible guidelines
• Produce regular social media reports showing performance and content analysis, campaign and audience insights, and platform performance; use analysis to adjust strategy
• Supervise a small social media team, prioritizing and coordinating tasks and projects, fostering teamwork, communicating regularly and clearly, and assessing training needs
• Stay up-to-date with new and emerging trends to help keep Nebraska Game and Parks’ social media presence consistently relevant
• Maintain broad awareness of conservation and recreation related information and trends on social media

Requirements

• Bachelor’s Degree in journalism, communications, marketing, public relations, advertising, graphic arts, digital media, videography, or related field and at least one year of experience in coordinating, planning, and managing public relations/publicity campaigns, mass media communication activities and/or public information programs. Required experience may substitute for the education on a year for year basis.
• Knowledge of: best practices of and trends in social media; a strong understanding of social media platforms; knowledge of accessibility guidelines WCAG 2.1 Level AA; Adobe Suite related to graphic design, photo and video editing); public information dissemination and its value; journalism or public relations principles and practices.
• Ability to: write with attention paid to spelling, punctuation, word usage and grammar; communicate effectively with colleagues and the public, at levels understandable to each audience; evaluate the public information potential of written, illustrative and related material; develop the information dissemination approach most likely to reach a target audience; assign and review the work of others; organize tasks.

Benefits

• We offer a comprehensive package of pay, benefits, paid time off, retirement and professional development opportunities to help you get the most out of your career and life.
• Your paycheck is just part of your total compensation.
• Benefit eligibility may vary by position, agency and employment status. For more information on benefits, please visit: https://statejobs.nebraska.gov/index.html#benefits