State of Nebraska logo

State of Nebraska

Brand

Company overview

The word Nebraska is from the Oto Indian word “Nebrathka” meaning “flat water.” The pioneers who settled Nebraska in the late 1800s deserve much of the credit for transforming the state from a land considered unfit for cultivation to an agricultural oasis. Today Nebraska ranks among the leading states in many agricultural production categories.
Lincoln, Nebraska, USA
5.3K employees (110 in marketing)
www.nebraska.gov

Salaries

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People

Marketing leadership

Don Arp, Jr., PhD
Don Arp, Jr., PhD
Executive Director - Nebraska Brand Committee
At the company for 20 years 10 months
Carole Bates
Carole Bates
Special Programs and Marketing Manager
At the company for 4 years
Stacey Dvorak
Stacey Dvorak
Teammate Engagement, Special Programs and Marketing Manager
At the company for 25 years 8 months

Hiring activity

Open marketing jobs over time

22 open now

Headcount trend

Company growth over the last 12 months

Headcount +3.5% year over year

Audience

Monthly website visitors
2.2M
Month over month-14.1%
Quarter over quarter-16.5%
Top sourceDirect (47.3%)
Ad budget per month$0.0
Average search rank50.2
Traffic source mix
Direct
47.3%
Search
44%
Referral
7.2%
Paid referral
0.8%
Social
0.6%

LinkedIn followers

Follower count and growth

Total followers

17.3K

12-mo growth

—

Monthly growth

+1.3%

News

Links

www.nebraska.govLinkedInX (Twitter)