Marketing & Communications Specialist III

Responsibilities

• Lead the team as it pertains to a communication and marketing strategy for ServeNebraska.
• Work directly with media contacts, providing expertise consultation and support to the executive director on the best public relation strategies for the Commission
• Create and implement promotional ideas and policies for the commission.
• Provide strategies for the Commissions sub awardees and relay information from our federal partner about branding requirements, recruitment strategies, press releases and publications to broaden the reach of programing in Nebraska.
• Develop and implement the informational and education programs of the agency to ensure that the public is kept informed of agency programs, projects, grants, awards, and grant notices.
• Write, design, compose, edit, research, compile, and/or select copy and layout for informational/administrative pamphlets, or other publications, audio-visual materials, media release, displays, exhibits, and/or speeches, to organize data so that it will reach and be understood by the target audience.
• Be involved in strategic planning, coordination of people and resources

Requirements

• Bachelor’s degree in journalism, communications, marketing, public relations, advertising, graphic arts, digital media, videography, or related field and at least three years’ experience in developing, planning, and managing public relations/publicity campaigns, mass media communication activities, public information programs, and/or marketing/promotional campaigns. Required experience may substitute for education on a year for year basis.
• Ability to communicate face to face, over the phone, through electronic means.
• Must have a solid understanding of strategies to communicate with a variety of customers in a variety of modes, such as through social media, web based, newsletters, Public Service Announcements, fliers, project reports and annual reports, and/or surveys.
• Knowledge of: the principles and practices of journalism; the principles and practices of public relations; the techniques of layout design; the principles and practices of electronic and social media communication; the principles and practices of visual reproduction such as photography, graphics, or printing; the techniques of online layout; website design and maintenance; the English language including spelling, punctuation, sentence structure, word usage, and grammar; the techniques, formats, and styles of informational material preparation; the methods and practices of public information dissemination; the principles, practices and processes for marketing/advertising, promotion of ideas, services, imaging and branding; agency operations, rules, policies, and objectives; agency program legislation and goals; statewide and local media sources and operations, including appropriate contact persons, possible costs, and publication/broadcast deadlines; reference sources including agency reference material and external information sources; the inter-relationships of agency marketing, communications, advertising and public relation/information activities; methods of securing adequate publicity for news items; business and management principles involved in strategic planning, resource allocation, leadership techniques; coordination of people and resources.

Preferred

• Ability to communicate face to face, over the phone, through electronic means.
• Must have a solid understanding of strategies to communicate with a variety of customers in a variety of modes, such as through social media, web based, newsletters, Public Service Announcements, fliers, project reports and annual reports, and/or surveys.
• Experience preferred in the areas of: Creative writing with good writing skills; Development; Planning; Managing public relations/publicity campaigns; Mass media communications activities; Graphic design skills; Working with multiple programs; Leadership skills among peers.
• Valid driver's license or the ability to provide independent authorized transportation.

Benefits

• We offer a comprehensive package of pay, benefits, paid time off, retirement and professional development opportunities to help you get the most out of your career and life. Your paycheck is just part of your total compensation.
• Check out all that the State of Nebraska has to offer! Benefit eligibility may vary by position, agency and employment status. For more information on benefits, please visit: https://statejobs.nebraska.gov/index.html#benefits