Social Media Manager

Chicago, IL (Hybrid)

$90K/yr – $105K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive social strategy and day-to-day brand social management with playbook ownership, planning, and paid-media collaboration.

  • Own social strategy briefs, playbook ownership, calendar planning, deployment, and community risk reviews.
  • Must-have: 3+ years in community management or social strategy and experience across a brand with a following.
  • Standout: collaboration with paid media partners and producing actionable social insights.

Job Description

Responsibilities

  • SOCIAL STRATEGY: Create briefs/Content kick-off documents in partnership with strategy, media and creative partners
  • SOCIAL PLAYBOOK OWNERSHIP: Collaborate in the creation of, and own the day to day use and refinement of your brand’s social playbook.
  • SOCIAL PLANNING: Create and maintain social media content calendars based on your brand’s relevant passion points and cultural moments.
  • DEPLOYMENT: Upload legal-approved content to social channels and/or supports trafficking process
  • COMMUNITY MANAGEMENT: work with the social writer to oversee the brand’s social channels for strategic communications opportunities, and reviews inbound comments, questions and risks
  • SOCIAL INSIGHTS: Complete social media audits and competitive reports to help our brands stay ahead of our competitors
  • MEDIA INTEGRATION: Work with our media partners (P57) to own the paid-media relationship for your brand(s). Recommend media optimizations (in partnership with P57) as necessary, synthesize media data into actionable insights for future briefings
  • SOCIAL MEDIA EXPERTISE: You are a platform expert who ensures that the creatives, strategists, and brand partners around you understand how to operate in a constantly changing world of social media platforms, trends, and memes. You will collaborate with creative to ensure creative product is best in class, on brief and platform-appropriate
  • REPORTING: Collaborate with insights partner to create insightful and actionable social media reports

Requirements

  • 3+ Years experience in a community management, social strategy, or creative department in a related role.
  • A proven track record of managing brands with a significant following, ideally for a CPG or lifestyle brand.
  • A history of being able to work with creative teams and strategists, providing expertise and influencing the brand’s strategy online.
  • Proficient in creating presentations (PowerPoint or Keynote).
  • Experience with a social media management platform (i.e. Sprout Social) is required.
  • Excellent presentations skills and communication skills in a group environment.

Preferred

  • A university or college diploma in marketing, advertising, or a related field is preferred.
  • Social listening experience is an asset.
  • A love and deep understanding of social culture, memes, and trends.
  • A passion for food and food marketing.
SALT XC  logo

SALT XC

3.7 Glassdoor

A North American marketing agency that creates connected experiences through creative, digital & media innovation.

Founded in 2019
Toronto, Ontario, CAN
333 employees (153 in marketing)
60% recommend to a friend

Traffic Signals

Monthly Visitors
14.6K
Traffic Source Mix
Search
35.1%
Direct
43.7%
Referral
8%
Social
11.6%
Paid
1.2%

Headcount Trend

Current headcount: ~333

Marketing Team

Marketing Team Size
80 (24% of company)