Responsibilities

• Content strategy and planning - Own and contribute to Later's social media content calendar across priority platforms, including Instagram, TikTok, LinkedIn, and YouTube, ensuring consistent publishing cadence and thematic alignment with broader marketing campaigns.
• Partner with your fellow social media manager to develop quarterly and monthly content themes that map to Later Media's story. Creating compelling moments for our audience(s).
• Identify trending formats, sounds, and cultural conversations early, and translate those signals into content ideas that feel native to each platform while staying true to Later's voice.
• Develop and maintain platform-specific strategies that reflect each channel's unique audience behavior, algorithm dynamics, and content formats.
• Collaborate with Content, Creative, and Growth Marketing teams to align social activity with campaign launches, blog priorities, and product announcements.
• Content creation and on-camera presence - Conceive, produce, and appear in short-form video content for platforms like TikTok, Instagram Reels, and YouTube Shorts, confidently representing the Later brand on camera.
• Write compelling copy for social posts, captions, and video scripts that reflect Later's brand voice: confident, in the know, and genuinely approachable.
• Collaborate with the Creative team on asset production, contributing creative direction for graphics, video, and motion content while maintaining brand consistency.
• Produce content that spans the full spectrum of formats, from educational carousels and product explainer videos to trend-responsive clips and community spotlights.
• Bring a creator's sensibility to your work, understanding how to make content that earns attention organically rather than simply pushing brand messaging.

Requirements

• 3-5+ years of hands-on social media management experience, ideally in-house at a brand or in a content-forward agency environment.
• Demonstrated comfort and confidence on camera, with a portfolio of short-form video content you have personally appeared in or produced.
• Deep, current platform knowledge across Instagram, TikTok, and LinkedIn, including an understanding of algorithm behavior, content formats, and audience dynamics unique to each.
• Strong copywriting skills, with the ability to adapt tone and format for different platforms and content types while maintaining a consistent brand voice.
• Experience managing social content calendars and publishing workflows, with strong organizational skills and a track record of meeting deadlines in a fast-moving environment.
• Comfort with social analytics tools and a habit of letting performance data shape creative decisions.
• Collaborative working style with experience partnering across creative, content, and marketing teams.
• Genuine enthusiasm for the creator economy, social media trends, and the evolving landscape of influencer marketing.
• Experience using social media management platforms for scheduling, analytics, and community management.

Preferred

• Bonus: hands-on experience with Later's platform, or familiarity with link in bio tools, creator marketplaces, or influencer marketing software.

Benefits

• Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.