Social Media Manager

Pennsylvania, USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 days ago

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Job Summary

Own and execute the company's organic social media strategy across platforms, drive audience growth and engagement, manage influencers and partnerships, and lead cross-functional collaboration.

Own the social media content calendar and ensure timely planning, coordination, approval, and execution
Monitor performance and report insights to continually improve content strategy

Job Description

Responsibilities

Develop and execute the company's organic social media strategy across all platforms, aligning with overall marketing and business objectives.
Develop and manage the annual organic social media strategy ensuring alignment with company priorities, recruiting initiatives, sponsorships, partnerships, and seasonal campaigns.
Establish and maintain a consistent brand voice and messaging across all social media channels.
Develop channel-specific strategies for LinkedIn, Instagram, Facebook, TikTok, YouTube, and emerging platforms to maximize audience engagement and business impact.
Lead audience development initiatives and implement strategies to drive organic growth, engagement, and community building.
Develop and manage influencer marketing programs, including identifying, negotiating with, and maintaining relationships with creators and brand advocates.
Manage vendor and co-branded social media partnerships, including seasonal campaigns and strategic content collaborations.
Own the social media content calendar, ensuring timely planning, coordination, approval, and execution of content across all platforms.
Collaborate with agencies, vendors and internal associates to plan, organize, and execute content production, including coordinating on-site shoots and project-based storytelling opportunities.
Monitor social media performance, analyze metrics, develop monthly and quarterly performance reports, identify trends, and provide recommendations to continuously improve content strategy and platform performance.