Responsibilities

• Strategy Translation and Audience Definition
• Work with Executive Leadership to define target audiences, positioning, and the Care Lync story, then own translating that into a documented content strategy.
• Establish the baseline. There is no historical data. Document starting-point metrics and set targets with the reporting manager.
• Define a distinct voice for each brand
• Recommend which channels we do and do not use, by brand and by audience.
• Content Calendar and Publishing
• Build and maintain a single unified content calendar covering all three brands, visible to leadership.
• Publish on a consistent, sustainable cadence, including through new market launches and program expansions.
• Maintain a content bank far enough ahead that the calendar survives travel, vacancies, and slow approval cycles.
• Manage an intake path for leadership content requests so urgent asks are prioritized deliberately.

Requirements

• Bachelor's degree in marketing, Communications, Journalism, Digital Media, or a related field - or equivalent demonstrated experience.
• Three to five years of hands-on social media, content, or digital marketing experience with documented audience and engagement growth.
• A portfolio of content the candidate personally created, including video, with results attached.
• Demonstrated experience managing multiple brands or accounts with distinct voices simultaneously.
• Proficiency with content creation and editing tools (CapCut, Adobe Creative Suite, Canva or equivalent) and with social scheduling and analytics platforms.
• Care Lync is a HIPAA-covered entity. This role must complete HIPAA Privacy and Security training on hire and annually thereafter, plus role-specific training on the marketing use of protected health information, as a condition of employment. Prior experience producing content in a HIPAA-covered or otherwise regulated environment is strongly preferred.
• Valid driver's license and ability to travel.