Responsibilities

• Create engaging, on-brand content for Purdue for Life Foundation social media accounts, focusing on Instagram Reels and YouTube Shorts.
• Brainstorm, script, storyboard, film, and edit short-form video content.
• Collaborate with the social media lead and marketing and communications team on the review and approval process, and refine content based on feedback.
• Publish approved videos according to a content schedule, and monitor for engagement.
• Stay up to date on trending social media topics, sounds, and formats to make content relevant and shareable. Respond to direct messages and comments in a timely and professional manner.
• Use Sprout Social to schedule content, check messages, and report on performance metrics.
• Perform additional social media projects as assigned.

Requirements

• Strong understanding of Instagram Reels, YouTube Shorts, Facebook, LinkedIn, and X
• Experience filming and editing video content for social media using native apps or editing software
• Creative mindset with the ability to turn ideas into polished, shareable content
• Strong written and verbal communication skills
• Comfortable appearing and speaking on camera
• Ability to work independently and as part of a team
• Attention to detail and adherence to brand guidelines
• Knowledge of the culture and community of Purdue for Life and Purdue University
• Familiarity with Microsoft Office (Word, Excel, Outlook, Teams)
• Ability to work outdoors

Benefits

• 10 paid holidays per year.
• Accrue up to 22 vacation days a year.
• Traditional pre-tax 403(b) and Roth retirement plans available.
• 10% employer contribution to your retirement plan and immediate vesting.
• Health Savings Account- earn up to $700 annually towards medical expenses.
• Employer funded Preventative Dental and Vision insurance.
• Tuition discounts on eligible programs at Purdue University and Purdue Global for qualified employees, spouses, and dependents.