Social Media Manager

Responsibilities

• Develop and execute the company's organic social media strategy across all platforms, aligning with overall marketing and business objectives.
• Develop and manage the annual organic social media strategy ensuring alignment with company priorities, recruiting initiatives, sponsorships, partnerships, and seasonal campaigns.
• Establish and maintain a consistent brand voice and messaging across all social media channels.
• Develop channel-specific strategies for LinkedIn, Instagram, Facebook, TikTok, YouTube, and emerging platforms to maximize audience engagement and business impact.
• Lead audience development initiatives and implement strategies to drive organic growth, engagement, and community building.
• Develop and manage influencer marketing programs, including identifying, negotiating with, and maintaining relationships with creators and brand advocates.
• Manage vendor and co-branded social media partnerships, including seasonal campaigns and strategic content collaborations.
• Own the social media content calendar, ensuring timely planning, coordination, approval, and execution of content across all platforms.
• Collaborate with agencies, vendors and internal associates to plan, organize, and execute content production, including coordinating on-site shoots and project-based storytelling opportunities.
• Monitor social media performance, analyze metrics, develop monthly and quarterly performance reports, identify trends, and provide recommendations to continuously improve content strategy and platform performance.

Requirements

• Microsoft Suite
• Project Management Software

Preferred

• Bachelor?