Responsibilities

• TikTok Management (U.S.) - Own the day-to-day management of Lovevery's U.S. TikTok account, including content planning, publishing, scheduling, and platform optimization - Execute the TikTok content calendar in partnership with the Social Media team, ensuring content aligns with campaign priorities and business goals - Own the growth of Lovevery's U.S. TikTok presence by meeting established engagement, audience growth, and content performance goals - Monitor platform trends, sounds, creators, and emerging features to identify opportunities for growth and engagement - Track performance against established KPIs and recommend optimizations to improve engagement, reach, follower growth, and overall platform performance - Report platform performance, key learnings, and recommendations to internal stakeholders on a weekly and monthly basis - Collaborate with Brand, Creative, Paid, and Influencer teams to support product launches, seasonal campaigns, and cross-functional initiatives - Assist with TikTok Shop initiatives as needed, including creator coordination, product tagging, campaign execution, promotional opportunities, and affiliate support - Become an expert in Lovevery's social media management, reporting, and listening tools to ensure efficient publishing, reporting, and platform optimization
• Influencer Sourcing (All Platforms) - Source creators across Instagram, TikTok, YouTube, and emerging platforms for gifting, affiliate, and paid partnership opportunities - Build and maintain a strong pipeline of creators across parenting, family, baby, toddler, lifestyle, retail, and other priority categories - Identify creators for campaigns across all social platforms based on business priorities, product launches, and seasonal initiatives - Evaluate creators based on audience fit, content quality, engagement, storytelling ability, and brand alignment - Partner closely with the Influencer Marketing team to provide creator recommendations for launches, evergreen gifting, affiliate programs, paid partnerships, and special campaigns - Stay informed on creator trends, emerging talent, and platform best practices, regularly sharing recommendations with internal stakeholders - Maintain organized creator databases and sourcing documentation to support the global Influencer Marketing program - Become an expert in Lovevery's creator sourcing and influencer management tools to ensure efficient creator discovery, organization, and reporting

Requirements

• 2–3 years of experience in social media, influencer marketing, creator partnerships, or a related field
• Experience managing a brand social media account, preferably TikTok
• Experience sourcing or working with influencers and creators across multiple social platforms
• Strong understanding of TikTok, short-form video best practices, and platform trends
• Experience using social media management, analytics, listening, or influencer management tools (e.g., Dash Hudson, Sprout Social, GRIN, CreatorIQ, Aspire, Sprinklr, etc.)
• Excellent written communication skills with a strong understanding of social-first storytelling
• Strong analytical skills with the ability to interpret performance metrics and identify opportunities for growth
• Highly organized with the ability to manage multiple priorities in a fast-paced environment
• Proactive, curious, and solutions-oriented with a passion for identifying emerging social and creator trends
• Passion for early childhood, parenting, education, and digital storytelling

Preferred

• Bachelor's degree preferred (Marketing, Communications, Journalism, or related field)
• Familiarity with TikTok Shop and affiliate programs is a plus

Benefits

• Competitive salary, benefits, and stock option package
• 3 weeks PTO in year 1 + 14 paid holidays
• Generous parental leave
• Any equipment you need to get the job done
• Free/discounted Lovevery products
• Remote working option available anywhere in the U.S.