Social Media & Influencer Marketing Manager at American International Industries | Commerce, CA | $65K/yr – $75K/yr

American International Industries

Social Media & Influencer Marketing Manager

Commerce, CA (On-site)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own influencer content, campaigns and performance analytics to move reach, engagement and impressions across organic and paid influencers.

Influencer Campaigns: Design, launch, and optimize paid and organic influencer programs with clear brand objectives
Relationships and Negotiations: Build new influencer relationships and manage key paid partnerships
Performance & Trends: Track campaign results and surface trends to guide the broader marketing plan

Job Description

Responsibilities

Plan out and help direct or create original content that will increase KPIs such as reach, impressions, views, and engagement
Help design and execute influencer marketing campaigns that align with brand objectives, focusing on both organic and paid influencers
Discover and establish relationships with new organic influencers while maintaining and nurturing relationships with existing influencers
Monitor, analyze, and report on the performance of influencer campaigns
Organize and execute product shipments and gift mailers to influencers and brand ambassadors
Negotiate contracts and manage agreements with larger paid influencers
Research competitive and social media trends and inform broader marketing team regarding potential opportunities

Requirements

3 to 5 years of experience in social media marketing, either at an agency or in-house
Possess an eye for aesthetic curation and cohesive visual and written storytelling
Experience with contracts, negotiations and invoicing
Experience with budget management and reporting on KPIs
Experience in all major platforms: TikTok, Instagram, Pinterest, Facebook, Twitter, LinkedIn
Experience in analytics tools such as: Dash Hudson, Hootsuite or Sprout Social
Experience in influencer or content creator platforms such as: Tagger, Lefty or Perpetua/cobrand
Strong verbal and written communication skills
A bachelor’s (or equivalent) degree in marketing
USD 65000-75000 YEAR

American International Industries

American International Industries is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. With thirty years of industry experience, we understand what it takes to be successful in the competitive and ever-changing world of beauty.Headquartered in Los Angeles, California, we are at the heart of beauty and fashion. Our continued access to the latest trends has given way to fresh and innovative products. Our corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities.Our product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, clean + easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, 'N Rage, Seche, ProLinc, SuperNail, Surgi-Care, Tres Flores, Gelaze, and Youthair to name a few. With nearly 40 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique and specialty markets in over 140 countries and are sold exclusively through distributors and wholesalers.American International Industries is committed to creating innovative, market-driven products, providing both the consumer and the beauty professional quality and value.Each of our product lines possess considerable brand equity and a distinct heritage. Our commitment to quality, value and innovation has led to highly visible, category-leading brands, placing American International Industries at the forefront of the beauty and personal care industries.

Founded in 1971

Los Angeles, California, USA

330 employees (80 in marketing)

www.aiibeauty.com