Social Media and Influencer Manager

New York City, NY (On-site)

$70K/yr – $95K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and scale Glowbar's social channels end to end, from strategy and content to creator relationships and community, while elevating the founder's personal voice and exploring creator commerce on TikTok Shop.

Own multi-channel social strategy and execution with calendar-driven content, platform-native copy, and channel expansion.
Lead influencer and creator programs, briefs, and relationship management to fuel authentic content and creator commerce opportunities.
Lead community management and feedback loops to surface insights and sharpen content and product signals.

Job Description

Own Social Media Strategy and Execution: Lead day-to-day planning, content creation, and publishing across Instagram and TikTok
Maintain a consistent posting cadence that keeps Glowbar present, relevant, and culturally plugged in
Write sharp, on-brand copy for every post, caption, and community touchpoint
Build and maintain a content calendar that balances brand priorities, campaign moments, studio openings, and cultural opportunities
Owning strategies on our current channels and ideating strategy for channels we haven’t touched yet
Support Founder and CEO Content Strategy: Partner closely with our Founder and CEO to develop and execute her personal social media presence across Instagram and TikTok
Bring a strong creative point of view to her content, helping position her as one of the most compelling and credible voices in the skincare space
Concept, shoot, edit, and publish content that feels authentic to her voice while reflecting the highest creative standard
Create and Produce Content: Concept, shoot, edit, and publish original content across platforms
Partner with the marketing team to translate IRL moments like events, activations, and studio openings into compelling social content

Bachelor's degree
Minimum 1 to 3 years of experience in social media, influencer marketing, or content creation
Hands-on fluency in TikTok and Instagram, you don’t just use these platforms, you understand how they work
Graphic design experience in Canva, Figma, Adobe Suite, or similar platforms
Experience producing and editing native social content
Strong copywriting skills
Highly organized with strong project management skills
Excellent written and verbal communication skills
You are an energetic, proactive self-starter who thrives in a fast-paced environment

Experience with TikTok Shop or creator commerce programs
Experience in Asana
Experience in CreatorIQ or similar platform
Existing relationships in the beauty or skincare creator community
Love of beauty, wellness, and skincare
Experience at an early-stage or scaling startup

Glowbar

We created Glowbar to help people feel confident in their skin. We take the guesswork out of skincare by delivering customized 30-minute, professional-grade treatments to target real concerns monthly. All Glowbar treatments are powered by expertly trained estheticians and standardization technology, as we are committed to creating an environment that drives results for everyone. The path to good skin is clear!Follow our instagram to see more of our team https://www.instagram.com/workatglowbar/

Founded in 2019

New York, New York, USA

195 employees (30 in marketing)

www.glowbar.com