Responsibilities

• Develop and execute a comprehensive social media marketing plan that aligns with the agency’s overall communications strategy.
• Design and produce engaging written and graphic content to grow the agency’s presence across all social media channels.
• Partner with agency staff and various divisions to brainstorm campaign ideas and provide independent social media support.
• Fact-check all posts with subject-matter experts to ensure technical accuracy and maintain brand consistency.
• Monitor social media trends and analyze performance metrics to adjust strategies and meet agency goals.
• Manage social media engagement under the direction of the Communications Director and in tandem with the broader communications team.
• Assists in the maintenance of internet and intranet websites.
• Advises and consults with the communications director and other communication team members with all necessary information pertaining to activities, outreach efforts.
• Attends and participates in events (e.g., state fair).

Requirements

• Completion of undergraduate core program in Communications, Marketing, Public Relations, Journalism, Digital Media, or related field.
• 2 years of experience in social media management, digital marketing, or content production.
• Experience developing and executing data-driven social media strategies that align with broader organizational goals.
• Demonstrated success in creating engaging graphic and video content across multiple platforms (Facebook, Instagram, LinkedIn, etc.).
• Proficiency in creative software such as Adobe, Canva, InDesign, and web content management.
• Hands-on experience with social media scheduling tools like Meltwater and Hootsuite.

Preferred

• Extensive photo and video creation and editing experience is a plus.