Responsibilities

• Owns and maintains platform-specific content calendars to ensure consistent, timely, and strategic publishing, with all Darrington content optimized for each channel.
• Partners with design and content teams to develop creative concepts and campaigns that connect with the target audience.
• Stays current on emerging social trends, strategies, and techniques to keep content fresh and competitive.
• Monitors, moderates, and responds to comments and messages (e.g., Discord, YouTube) to build community and increase audience engagement for Darrington.
• Manages relationships with select content creators and community leaders to highlight their work and initiatives.
• Develops and executes community plans to strengthen existing ties to fan communities, grow new audiences, and meet business objectives.
• Creates and publishes email newsletters and website articles.
• Creates or oversees the design of graphic and video needs for social and web channels.
• Measures social content performance and iterates to improve and deliver ongoing sentiment and feedback reports based on monitoring both owned and external platforms (e.g., Facebook, Twitter, Reddit).
• Monitors and moderates activity on owned live chat platforms (e.g., Discord, YouTube) using established community guidelines.