Company overview

What started in 2012 as a roleplaying game between friends has evolved into a multiplatform entertainment phenomenon with a variety of shows, including the flagship show Critical Role, comic books, graphic novels, animation, live performances, podcasts, and more. Led by veteran voice actor Matthew Mercer and composed of other well-known voice actors Ashley Johnson, Marisha Ray, Taliesin Jaffe, Travis Willingham, Sam Riegel, Laura Bailey and Liam O'Brien, Critical Role takes the audience on an adventure through the fantasy world of Exandria. Beyond their main campaigns, Critical Role has expanded its universe with projects like "The Legend of Vox Machina" animated series on Amazon Prime Video, the publishing imprint Darrington Press, and the boutique streaming service Beacon. They also operate the Critical Role Foundation, a 501(c)(3) nonprofit organization dedicated to partnering with outstanding non-profit organizations to make a positive impact.
Founded in 2015
Burbank, California, USA
92 employees (55 in marketing)
0% recommend to a friend
0% positive business outlook

Salaries

Typical salary range

$80,000 – $90,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +7% year over year

Funding

Total funding

$9.1M

Last raise

$9.1M

Equity Crowdfunding, 7 years ago

Funding history

Apr 2019

Equity Crowdfunding Critical Role · $9.1M

Audience

Monthly website visitors
764K
Month over month-21.1%
Quarter over quarter-38.6%
Top sourceSearch (46.3%)
Ad budget per month$975.9
Average search rank47.2
Traffic source mix
Search
46.3%
Direct
39.4%
Referral
7.6%
Social
6.1%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

60.9K

12-mo growth

+24.6%

Monthly growth

+6.7%

News

Links