Responsibilities

• Leads the end-to-end fan growth strategy across acquisition, conversion, retention, and monetization by building persona and segment driven journeys across all marketing channels.
• Develops and executes the social media strategy across owned and operated channels, paid amplification, and influencer partnerships to build brand awareness, grow fandom, and deepen engagement.
• Owns the full-funnel social strategy, driving both awareness and conversions that execute on overarching brand and IP strategies.
• Owns paid social and paid search strategy in partnership with agency teams and assess for most effective revenue, ROAS, CAC and LTV.
• Develops monetization frameworks for social commerce, sponsorship, UGC, influencer partnerships, and affiliate programs.
• Maintains a content calendar and tests emerging formats so we can surprise and delight with reactive community moments.
• Leads growth strategy during a key stage of expansion, ensuring clarity on positioning, messaging, and channel prioritization.
• Owns social media analytics and reporting, including social listening, leveraging internal tools to deliver insights for key campaign moments and overall IP performance.
• Oversees campaign and brand editorial calendars, including daily content planning, scheduling, publishing, and community engagement across platforms in collaboration with social and community managers.
• Leads internal and external communication around social strategies, campaigns, and key assets, including presenting plans and recommendations to senior stakeholders.