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Critical Role logo

Critical Role

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Open positions5 open marketing positions

Critical Role logo

Senior Manager, Games Marketing & Publishing

Critical Role

Burbank, CA (On-site)

$130K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Critical Role logo

Social & Community Manager

Critical Role

Burbank, CA (On-site)

$70K/yr - $80K/yrIn-houseFull-timeMid level2+ years exp.
4 months ago
Critical Role logo

Senior Growth Marketing Manager

Critical Role

Burbank, CA (On-site)

$110K/yr - $130K/yrIn-houseFull-time
4 months ago
Critical Role logo

Senior Growth Marketing Manager

Critical Role

Burbank, CA (On-site)

$110K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
5 months ago
Critical Role logo

Senior Growth Marketing Manager

Critical Role

Burbank, CA (On-site)

$110K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
6 months ago

Company overview

What started in 2012 as a roleplaying game between friends has evolved into a multiplatform entertainment phenomenon with a variety of shows, including the flagship show Critical Role, comic books, graphic novels, animation, live performances, podcasts, and more. Led by veteran voice actor Matthew Mercer and composed of other well-known voice actors Ashley Johnson, Marisha Ray, Taliesin Jaffe, Travis Willingham, Sam Riegel, Laura Bailey and Liam O'Brien, Critical Role takes the audience on an adventure through the fantasy world of Exandria. Beyond their main campaigns, Critical Role has expanded its universe with projects like "The Legend of Vox Machina" animated series on Amazon Prime Video, the publishing imprint Darrington Press, and the boutique streaming service Beacon. They also operate the Critical Role Foundation, a 501(c)(3) nonprofit organization dedicated to partnering with outstanding non-profit organizations to make a positive impact.
Founded in 2015
Burbank, California, USA
92 employees (55 in marketing)
critrole.com
0% recommend to a friend
0% positive business outlook

People

Founders and leadership

Sam Riegel
Sam Riegel
Founder
At the company for 13 years 9 months
Travis Willingham
Travis Willingham
CEO
At the company for 11 years 9 months

Marketing leadership

Nicole Yonan
Nicole Yonan
Associate Brand Manager
At the company for 4 years 6 months
Dekan Wheeler
Dekan Wheeler
Brand Manager
At the company for 1 year 7 months
Gary Thomas
Gary Thomas
Product Marketing Manager
At the company for 4 years 4 months
Sam Maggs
Sam Maggs
Senior Manager, Brand & Content Strategy
At the company for 3 years 1 month

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$9.1M

Last raise

$9.1M

Equity Crowdfunding, 7 years ago

Funding history

Apr 2019

Equity Crowdfunding Critical Role · $9.1M

Audience

Monthly website visitors
764K
Month over month-21.1%
Quarter over quarter-38.6%
Top sourceSearch (46.3%)
Ad budget per month$975.9
Average search rank47.2
Traffic source mix
Search
46.3%
Direct
39.4%

News

Could This Be THE MIGHTY NEIN’s Best Easter Egg So Far?
Nov 20, 2025 • Nerdist
Did CRITICAL ROLE CAMPAIGN 4 Already Kill a Player Character?
Nov 20, 2025 • Nerdist
CRITICAL ROLE CAMPAIGN 4’s 3 Tables Revealed: Soldiers, Seekers and Schemers
Nov 20, 2025 • Nerdist

Links

critrole.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +7% year over year
Referral
7.6%
Social
6.1%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

60.9K

12-mo growth

+24.6%

Monthly growth

+6.7%

Salaries

Typical salary range

$80,000 – $90,000

/ yr

Median base

$85,000

Median total

$85,000

Median experience

4 years

Submissions

5

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Critical Role insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2015
Headquarters
Burbank, California
Employees
51-200
7% growth last 12mo
Marketing team
55
60% of company
11 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series A–like · Growing 7% last 12 months · More mature · Last funding 3+ years ago
Trend
2021-06-28 -> 2026-01-26
Headcount (12 months)
+7%
Last funding round
84 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
764K
Month over month-21.1%
Quarter over quarter-38.6%
Top sourceSearch (46.3%)
Traffic source mix
Search
46.3%
Direct
39.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
18 competitor sites
Search traffic: 114.6K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+3,961
Ad budget per month
$975.9
Average search rank
47.2
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

55
60% of the company • 11 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 55.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
0 / 5
Work-life balance
0 / 5
Culture
0 / 5
Diversity & inclusion
0 / 5
Recommend to a friend
0%
Positive business outlook
0%

Funding

Shows saved funding data.

Total funding
$9.1M
Last raise
Equity Crowdfunding
7 years ago
Funding details
Amount raised
$9.1M
Last round
Equity Crowdfunding
Last fundraise
7 years ago

News

Shows saved company news.

Could This Be THE MIGHTY NEIN’s Best Easter Egg So Far?
Nov 20, 2025 • Nerdist
Did CRITICAL ROLE CAMPAIGN 4 Already Kill a Player Character?
Nov 20, 2025 • Nerdist
CRITICAL ROLE CAMPAIGN 4’s 3 Tables Revealed: Soldiers, Seekers and Schemers
Nov 20, 2025 • Nerdist
7.6%
Social
6.1%
Paid referral
0.6%

Total followers

60.9K

12-mo growth

+24.6%

Monthly growth

+6.7%