Responsibilities

• Serve as a senior strategic lead and trusted advisor across key client relationships, providing high-level counsel on social, digital, and influencer strategies within a regulated healthcare landscape
• Guide clients and internal teams through the complexities of healthcare communications, balancing innovation with compliance, and proactively identifying risks and opportunities
• Lead the development of integrated, insight-driven social and influencer strategies that align with broader brand and business objectives
• Oversee the end-to-end execution of large-scale, multi-channel programs – from strategic planning through implementation and measurement – ensuring excellence at every stage
• Drive the evolution of influencer strategy, including patient, caregiver, and HCP engagement, with oversight of identification, vetting, contracting, content development, and performance evaluation
• Shape and refine strategic narratives through compelling briefs, presentations, and storytelling that resonate with both clients and cross-functional partners
• Partner closely with cross-functional teams (earned, paid, creative, analytics, medical/legal/regulatory) to ensure seamless integration and execution
• Act as a senior escalation point, navigating complex client dynamics and ensuring alignment across stakeholders
• Lead, mentor, and inspire multidisciplinary teams – while fostering a culture of collaboration, accountability, and continuous growth
• Oversee financial management, including scope development, resource allocation, and ensuring programs are delivered on time and within budget

Requirements

• 12–15+ years of experience in digital, social media, and/or digital PR, with significant healthcare experience strongly preferred
• Demonstrated expertise providing senior-level strategic counsel to clients, including navigating complex, highly regulated environments
• Deep understanding of social media ecosystems, influencer strategy, and the evolving digital landscape, with a strong point of view on where the industry is heading
• Proven ability to lead large, integrated teams and manage complex programs with multiple workstreams
• Strong experience with patient and HCP influencer engagement, including an understanding of compliance considerations and best practices
• Exceptional communication and storytelling skills, with the ability to translate complex ideas into clear, compelling narratives
• Experience collaborating across disciplines, including media, creative, analytics, and medical/legal/regulatory teams
• Strong business acumen, including experience managing scopes of work, budgets, and resource planning
• Ability to synthesize data and insights into actionable recommendations that drive strategy and performance
• Demonstrated ability to operate effectively in a fast-paced environment, managing multiple priorities while maintaining a high standard of excellence