Responsibilities

• Lead the growth and performance of integrated marketing programs across priority client accounts, driving measurable business impact, client value, and account expansion.
• Build, scale, and oversee Highwire’s integrated marketing function, including defining offerings, establishing best practices, developing capabilities, and building a high-performing team.
• Partner with the EVP, Integrated Solutions to productize integrated solutions and create scalable offerings that drive adoption across clients and the agency.
• Establish operational frameworks, processes, and tools that enable effective collaboration, efficient resource allocation, and seamless delivery across integrated initiatives.
• Partner with project management leadership to strengthen planning, execution, and workflow across integrated marketing programs.
• Drive new business growth by identifying opportunities, contributing to pitches, and developing integrated solutions that address client needs.
• Serve as a senior strategic advisor to clients, helping connect brand, communications, product marketing, and business objectives through integrated strategies.
• Lead collaboration across strategy, creative, insights, analytics, PR, social, paid, influencer, and account teams to deliver impactful, integrated campaigns.
• Translate audience insights, research, cultural trends, and business objectives into actionable strategies, campaigns, and communications programs.
• Partner with Creative and Strategy teams to develop compelling brand narratives, inspire breakthrough creative work, and deliver award-worthy campaigns.

Requirements

• 12+ years of experience in integrated marketing, brand strategy, communications, or marketing leadership, with significant experience in a mid-sized or large agency environment.
• Proven experience leading integrated marketing functions or practice areas within an agency, including building capabilities, scaling teams, developing offerings, and establishing operating models.
• Demonstrated experience supporting enterprise, B2B, technology, or high-growth brands and developing integrated strategies that address complex business challenges.
• Strong track record of growing client relationships, expanding accounts, and serving as a trusted advisor to senior executives and marketing leaders.
• Deep expertise across integrated marketing disciplines, including brand strategy, creative, paid media, social, influencer, content, analytics, and communications.
• Experience leading cross-functional teams and delivering complex, multi-channel campaigns with measurable business outcomes.
• Proven ability to build scalable processes, improve operational efficiency, manage budgets, and drive profitable growth.
• Exceptional executive presence, communication skills, and ability to influence clients, teams, and senior stakeholders.
• Experience developing award-winning campaigns, thought leadership, and agency marketing materials that showcase integrated impact.

Benefits

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement