Responsibilities

• Client Leadership & Strategic Counsel - Serve as a trusted advisor to senior-level and C-suite clients, providing strategic counsel on influencer marketing programs, creator partnerships, talent management, compensation structures, measurement frameworks, and risk management.
• Develop a deep understanding of client businesses, audiences, competitive landscapes, and growth objectives to create impactful influencer strategies that drive measurable outcomes.
• Lead the creation and execution of integrated influencer and creator programs in partnership with Strategy, Creative, Analytics, Paid Media, and Client Experience teams.
• Provide executive-level recommendations and thought leadership on emerging trends, platform developments, AI applications, and creator economy innovations.
• Act as senior escalation point for complex influencer engagements, ensuring best-in-class client service and program delivery.
• Influencer Innovation, Technology & Capability Leadership - Serve as the lead for influencer marketing technology, AI-powered solutions, measurement platforms, and operational tools.
• Develop and execute a strategic roadmap for influencer technology adoption, optimization, and governance across the network.
• Partner with regional leaders and specialty teams to evaluate, implement, and scale best-in-class influencer tools, platforms, and workflows.
• Act as the primary subject matter expert on influencer technology, AI applications, creator analytics, and measurement innovation.
• Drive standardization of influencer tools, reporting methodologies, operational processes, and measurement frameworks across North America.
• Continuously evaluate emerging technologies and industry partners to improve operational efficiency, campaign effectiveness, and business outcomes.
• Practice Leadership - Play a leadership role in the North America Influencer Center of Excellence, helping shape the future of the discipline and drive consistency across markets.
• Establish and maintain communication frameworks that effectively cascade key business updates, client learnings, industry trends, technology advancements, and best practices throughout the influencer organization.
• Create scalable playbooks, frameworks, and training programs that elevate team expertise across influencer strategy, technology, analytics, measurement, and AI.
• Partner with the North America Senior Leadership Team to identify capability gaps and implement solutions that improve organizational effectiveness.
• Foster strong collaboration across regions to ensure alignment on priorities, processes, and strategic initiatives.
• Team Leadership & Talent Development - Lead, mentor, and develop a high-performing influencer team while creating a culture of accountability, innovation, collaboration, and continuous learning.
• Support succession planning and career development efforts by identifying and nurturing future leaders within the practice.
• Proactively coach team members and facilitate participation in training, development, and growth opportunities.
• Build and scale influencer teams to support client growth and evolving business needs.

Requirements

• 9+ years of experience in influencer marketing, social media, communications, or integrated marketing, preferably within an agency environment.
• Proven experience leading large-scale influencer programs and managing high-performing teams.
• Deep understanding of the influencer marketing landscape, creator economy, social platforms, and emerging industry trends.
• Strong experience working with enterprise technology brands, B2B marketing initiatives, and executive influencer programs.
• Demonstrated expertise with influencer technology platforms, social analytics tools, measurement solutions, and AI-powered marketing technologies.
• Experience evaluating, implementing, and managing influencer technology solutions and operational workflows.
• Strong strategic planning, client counseling, business development, and relationship management skills.
• Exceptional communication, presentation, negotiation, and storytelling abilities.
• Proven ability to influence senior stakeholders and drive alignment across complex organizations.
• Experience building and scaling teams while fostering an inclusive, collaborative culture.