Senior Vice President, Brand Experience

New York City, NY (On-site)

$180K/yr – $300K/yrSenior Level12+ years expFull time

Posted 1 month ago

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Job Summary

Own and elevate the strategic media planning practice across a multi-level team, shaping client direction with data driven insights, while expanding partnerships and seizing upsell opportunities.

  • Lead the media planning process and a team of planners at various levels
  • Engage clients with data driven strategies and clear metrics to explain direction
  • Actively pursue new business, upsell and cross-sell opportunities to clients

Job Description

Responsibilities

  • Lead the media planning process and a team of planners at various levels
  • Lead presentation/discussion with the client around strategic ideas, sharing recommended direction and rationale as to why this is the right approach; evaluating what has worked, not worked and applying learning to future campaign development
  • Translate into actionable deliverables to impact annual planning cycles via audience insights, consumer journeys, and communications frameworks
  • Manage and work alongside VP/Directors on Planning and Investment to co-manage and mentor a team with varying levels of experience
  • Partner with EVP to define and implement a plan to evolve strategy practice to keep pace with industry changes
  • Engage directly with clients, articulating strategies with data and clear metrics
  • Build and nurture client relationships to elevate the partnership
  • Assist in setting organic growth goals and drive adherence to growth roadmaps and business plans
  • Actively engage in new business opportunities, volunteering for pitch teams and identifying upsell and cross-sell opportunities to clients
  • Model outstanding client service, convey passion for clients' businesses, and serve as a point of escalation for client concerns

Requirements

  • 12+ years of experience with previous experience leading a large account and team
  • Superior client service experience with proven ability to provide strategic media plans, innovate, and drive modern marketing solutions
  • Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
  • Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
  • Excellent communication, presentation, organizational, interpersonal and analytical skills
  • Ability to translate data into viable business solutions to enhance strategies and meet deliverables
  • Excellent leadership skills with ability to lead team to deliver high-quality results
  • None

Benefits

  • benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA
708 employees (236 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~708

Marketing Team

Marketing Team Size
232 (33% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
32

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