Staff Content Strategist, Content Systems Architect
Adobe
San Francisco, CA (Remote)
$146K/yr - $274K/yrIn-houseFull-timeSenior level
2 days ago
Senior Strategist - Digital Shelf Content
Chicago, IL (Hybrid)
$80K/yr – $90K/yrSenior LevelFull time
Posted 4 weeks ago
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Job Summary
Own commerce content strategy and search optimization across retailer platforms, turning data into human-first PDP/ATF/BTF content that drives discoverability and performance.
- Commerce content ownership: develop and govern digital shelf content for Amazon, Walmart, Target, Kroger and others
- Search-driven content: integrate keyword data and collaborate with Search teams to boost discoverability and ranking
- Cross-functional delivery: lead content workstreams with Creative, Client, and Search teams to translate briefs into measurable results
Job Description
- Leads e-commerce content strategy for digital shelf environments, translating brand, consumer, and search insights into high-performing product content across retailer platforms.
- Develop digital shelf content strategies aligned to business goals
- Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
- Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
- Integrate keyword and search data into natural, human-first content
- Apply retailer content guidelines and constraints
- Lead insight-to-creative translation
- Make data-backed recommendations to improve performance
- Analyze content effectiveness and refine messaging
- Partner with Search teams to improve discoverability
Marks
We are Marks: The Brand Creation Platform, fusing creative, commerce, content, experience, production and digital innovation into a single tech-enabled system built for what's next. Part of the Propelis group, a global brand services ecosystem designed to deliver industry-defining creativity at scale.
Traffic Signals
Monthly Visitors
7.9K
Traffic Source Mix
Search
40.8%
Direct
42.6%
Referral
9.1%
Social
6.2%
Paid
1.1%
Headcount Trend
Current headcount: ~959
Marketing Team
Marketing Team Size
52 (5% of company)
Marketing Roles Posted (Last 30 Days)
3
