Senior Strategist - Digital Shelf Content at Marks | Chicago, IL | $80K/yr – $90K/yr

Senior Strategist - Digital Shelf Content

Chicago, IL (Hybrid)

$80K/yr – $90K/yrSenior LevelFull time

Posted 2 months ago

Job Summary

Own commerce content strategy and search optimization across retailer platforms, turning data into human-first PDP/ATF/BTF content that drives discoverability and performance.

Commerce content ownership: develop and govern digital shelf content for Amazon, Walmart, Target, Kroger and others
Search-driven content: integrate keyword data and collaborate with Search teams to boost discoverability and ranking
Cross-functional delivery: lead content workstreams with Creative, Client, and Search teams to translate briefs into measurable results

Job Description

Leads e-commerce content strategy for digital shelf environments, translating brand, consumer, and search insights into high-performing product content across retailer platforms.
Develop digital shelf content strategies aligned to business goals
Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
Integrate keyword and search data into natural, human-first content
Apply retailer content guidelines and constraints
Lead insight-to-creative translation
Make data-backed recommendations to improve performance
Analyze content effectiveness and refine messaging
Partner with Search teams to improve discoverability

Marks

We are Marks: The Brand Creation Platform, fusing creative, commerce, content, experience, production and digital innovation into a single tech-enabled system built for what's next. Part of the Propelis group, a global brand services ecosystem designed to deliver industry-defining creativity at scale.

Founded in 2019

Chicago, Illinois, USA

955 employees (451 in marketing)

www.makemarks.com