Responsibilities

• Develop a regional growth plan that creates and captures demand with small to medium sized businesses.
• Manage lead capture, nurture, sales handoff, and post-campaign follow-up plans to ensure every program has a measurable impact.
• Identify local buyer needs, and trigger moments, then translate them into programs across email, content, webinars, events, and sales activations.
• Partner with in-house Performance and Creative teams to execute regional ideas in the market and bring ideas to life across channels and formats.
• Partner closely with internal teams across Analytics, Product Management, Product Marketing, Sales, Marketing Operations, and more to align strategy, execution, reporting, and follow-up.
• Partner with Customer Marketing to ensure branded activations and events are fully leveraged across new prospects and existing customers
• Build and manage strong relationships with internal stakeholders, external vendors, agencies, industry partners, and field teams to deliver high-quality programs on time and within budget.
• Analyze campaign performance to understand how activities, generate qualified leads, influence funnel performance, pipeline creation, conversion, velocity, and revenue outcomes.
• Stay close to customer needs, market trends, competitor activity, and emerging marketing technologies to continually improve Deputy’s regional marketing effectiveness.

Requirements

• 5+ years of marketing experience with a proven track record of driving demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment.
• Deep marketing channel expertise spanning gated content, paid ads, webinars, field events, email, content, and sales activations, with a strong understanding of how each channel drives leads and pipeline.
• Strong understanding of the B2B marketing funnel, including persona targeting, campaign strategy, lead generation, nurture, attribution, conversion, and pipeline acceleration.
• Experience building and managing integrated campaigns across paid, owned, earned, and field channels, from strategy through execution and optimization.
• Proven ability to partner with Performance, Creative, Product Marketing, Sales, Marketing Operations, Analytics, and Brand teams to deliver coordinated campaign outcomes.
• End-to-end ownership mindset. You execute at pace, directly and through others, take projects across the finish line, own mistakes, and learn from them.
• Agility and speed. You constantly try new ideas, pivot quickly when something is not working, and move fast to scale programs that show strong results.
• Strong analytical capability, with experience using campaign and funnel data to evaluate performance, optimize spend, and improve return on investment.
• Excellent project management skills, with the ability to manage competing priorities, timelines, budgets, stakeholders, and tight deadlines in a dynamic environment.
• Experience using Salesforce, Marketo, and related marketing analytics, reporting, or campaign operations tools, or similar applications.

Benefits

• Enjoy a flexible work policy (with a work-from-home stipend to set you up for success at home!)
• Own a piece of Deputy through our Employee Share Ownership Plan (ESOP)
• Take paid parental leave to support you and your family
• We’ll match your 401k contributions to help you save for the future
• Access mental health support with Spring Health
• Get comprehensive health benefits
• Use our commuter reimbursement program
• Take additional leave days — including 20 PTO days, study assistance, celebration days and volunteering
• Join our global working groups; focused on collaboration, belonging and connection