Responsibilities

• The Regional Marketing Manager executes Marketing strategies and channel plans that support Divisional Retail business priorities.
• The incumbent serves as a communications/channel expert that develops, manages, and executes regional, customer-directed campaigns to increase brand awareness and market share.
• The Regional Marketing Manager leads Publix sponsorship/special event marketing activities to drive sales, build brand equity and engagement.
• The incumbent serves as the primary management contact for external suppliers, agencies, sponsors, etc. for Retail Marketing.
• The Regional Marketing Manager is an advocate of innovation and continuous quality improvement.
• The Regional Marketing Manager executes Marketing strategies that align with Divisional Retail business goals.
• The incumbent serves as a communication channel expert that develops, manages, and executes regional, customer-directed campaigns.
• The Regional Marketing Manager leads Publix sponsorship/special event marketing activities in an effort to drive sales and build brand equity.
• Developing custom and leveraging corporate strategic and communications plans for local marketing campaigns, including Grand Openings, reaching target customers with relevant and timely messaging to meet campaign objectives and goals.
• Prospecting, analyzing, evaluating, negotiating and securing local sponsorships through legal agreements that are aligned with Publix Marketing strategic priorities, including but not limited to food and wine festivals, sporting events, art/music festivals, and runs/races.