Regional Marketing Specialist

Newark, DE (Hybrid)

Salary Not AvailableMid Level5+ years exp

Posted 1 day ago

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Job Summary

Own end-to-end regional trade shows and events, regional marketing operations and communications, and sales enablement assets, guiding brand governance and vendor partnerships.

  • Lead trade show execution, ROI analysis, and post-event insights
  • Manage regional lead lifecycle and CRM routing with marketing operations
  • Create and distribute up-to-date collateral and support sales enablement

Job Description

Responsibilities

  • Trade Show & Event Management: Lead the end-to-end execution of regional trade shows and customer events. This includes booth design, logistics, lead retrieval strategies, and post-show ROI analysis for key tradeshows and events.
  • Marketing Operations: Manage the regional lead lifecycle. You will partner with Marketing Operations to build and deploy email campaigns, manage landing pages, and ensure all leads from events are correctly routed through our CRM (Salesforce/HubSpot).
  • Collateral & Sales Support: Coordinate the production and distribution of marketing assets, ensuring the sales team has the most up-to-date technical literature.
  • Brand Governance: Support brand training (internal & external), ensure marketing activities comply with Gore’s brand standards and global data privacy regulations.
  • Vendor Management: Manage relationships with exhibit houses, printers, and agency partners to ensure projects are delivered on time and within the regional budget.
  • Regional Marketing Communications: Support regional marketing communications, including PR & Media partners engagement, customer-facing announcements, and internal newsletters, ensuring consistent messaging aligned with brand and CoE standards.
  • Capabilities Presentation: Own the annual refresh of the Gore Performance Solutions capabilities presentation, partnering with Product Management, Innovation and Brand to keep content current and field-ready.
  • Business Development & Innovation Support: Provide early-stage marketing support for the Business Development and Innovation functions, helping translate emerging opportunities into simple messaging and collateral ahead of full campaign development by the CoE.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field
  • A minimum of 5 years of experience in marketing coordination, tradeshow and event management, or sales operations—ideally within a B2B industrial or technical field
  • Hands-on experience with marketing automation tools (e.g., HubSpot) and Salesforce CRM
  • Experience across at least 2 of our core markets (electronics, semicon, A&D, battery and automotive)
  • A "get it right" mindset with experience supporting content creation for technical documentation, product specifications and customer spotlights
  • Strong interpersonal skills and the ability to work effectively in a team-based, non-hierarchical environment
  • Proven ability to juggle multiple deadlines, including large-scale trade show booths
  • Ability to travel up to 15%

Preferred

  • Prior experience managing large-scale industrial trade shows
  • Comfort working with engineers and scientists to translate "spec-speak" into marketing-friendly content
  • Hands-on experience with Microsoft Powerpoint, Word, Excel, InDesign and AI Tools

Benefits

  • Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
  • We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits

W. L. Gore & Associates

3.3 Glassdoor

W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments – from outer space to the world’s highest peaks to the inner workings of the human body. With approximately 13,000 Associates and a strong, team-oriented culture, Gore generates annual revenues of $5 billion.GORE, Together, improving life and designs are trademarks of W. L. Gore & Associates.© 2024 W. L. Gore & Associates, Inc.All other trademarks are the property of their respective owners.

Founded in 1958
Newark, Delaware, USA
10K employees (555 in marketing)
51% recommend to a friend
29% CEO approval

Traffic Signals

Monthly Visitors
378.9K
Monthly Google Ads Budget
$23.7K
Traffic Source Mix
Search
46.7%
Direct
40.7%
Referral
8.4%
Social
2.9%
Paid
1.1%

Headcount Trend

Current headcount: ~10.2K

Marketing Team

Marketing Team Size
445 (4% of company)
Median Career Experience
23 years
Median Tenure
8.5 years
Marketing Roles Posted (Last 30 Days)
2