Responsibilities

• Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment.
• Develop deep customer and buyer insight across sub-segments and geographies, including pain points, workflows, and buying dynamics.
• Build differentiated vertical narratives by translating Klaviyo’s capabilities and ecosystem integrations (loyalty, reservations, POS, PMS) into clear use cases and measurable business outcomes.
• Maintain a strong point of view on the competitive landscape and how it varies by segment and region.
• Develop scalable sales plays and cross-channel GTM programs in partnership with Sales and Marketing leadership.
• Equip Sales and Enablement with high-impact collateral, discovery frameworks, objection handling, and customer proof points.
• Partner with CS and Customer Marketing to turn customer outcomes into repeatable expansion and advocacy motions.

Requirements

• 5+ years of product marketing experience, including B2B SaaS.
• Experience supporting complex, multi-stakeholder sales cycles.
• Strong analytical mindset; able to translate pipeline, revenue, and usage data into actionable strategy.
• Clear communicator who simplifies complex technical concepts into business value.
• Influential cross-functional partner who can drive alignment without formal authority.
• Self-starter comfortable operating in ambiguity and managing competing priorities.
• Owner mindset with accountability for business results, not just deliverables.
• This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.

Benefits

• a comprehensive range of health, welfare, and wellbeing benefits based on eligibility
• generous benefits
• welcomed as your whole self from day one and supported with generous benefits