Responsibilities

• Build trust, understanding, and usage of SoFiUSD with consumers
• Drive distribution and adoption of SoFiUSD with banks, payments networks, and strategic partners (e.g., Mastercard)
• Serve as the primary marketing POC for Product, Sales, BD, Legal, Comms, and Execs on all things stablecoin
• Define and own the global GTM strategy for SoFiUSD across:
• Consumer adoption (crypto trading, payments, transfers) including positioning and full funnel GTM strategy
• Institutional distribution (banks, fintechs, payments networks, partners) to position SoFiUSD as a credible, scalable stablecoin solution for Banks, payment networks and fintech/infrastructure providers
• Build and own SoFiUSD sales enablement capabilities including pitch decks and narratives, event strategy and execution
• Partner closely with Brand, PR and Content teams to establish SoFiUSD as the most trusted digital dollar - powering institutional money movement at scale and becoming the default dollar for consumers
• Translate product capabilities and regulatory constraints into clear, differentiated market positioning
• Align roadmap, messaging, and launch plans across Product, Legal, Risk, Comms, and Growth

Requirements

• 8–12+ years of Product Marketing experience, with senior IC scope
• Direct experience marketing crypto, blockchain, payments, or financial infrastructure
• B2B crypto or fintech experience, including:
• Partner marketing
• Sales enablement
• Institutional or platform GTM
• Proven ability to:
• Translate complex technical products into clear, credible narratives
• Work closely with Legal and Compliance in regulated environments
• Own GTM strategy end-to-end, from positioning to launch to iteration
• Comfort operating in early or ambiguous product spaces

Preferred

• Invest category experience and interest is a plus
• MBAs encouraged to apply

Benefits

• To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!