Responsibilities

• Own product positioning and go-to-market strategy by developing and executing the comprehensive GTM strategy for Rocket Pro's technology solutions, including packaging, messaging, and competitive differentiation.
• Partner with senior leadership across Product and Business to align on strategy, priorities, and market narrative while maintaining executive-level engagement and credibility.
• Build tiered product packaging that creates clear, scalable solution tiers aligned to broker needs and maturity levels.
• Conduct market and competitive analysis to research market trends, competitive positioning, and broker ecosystem needs to inform strategy and messaging.
• Activate key partnerships by leading go-to-market execution for strategic partnerships (e.g., Jupiter, ARIVE) to drive adoption and market presence.
• Establish performance metrics, analyze campaign effectiveness, and provide data-driven recommendations for continuous improvement and optimization.
• Align with Product, Sales, Business, and Integrated Marketing Communications teams to ensure cohesive go-to-market execution and consistent market narrative.

Requirements

• 7+ years of experience in product marketing, B2B marketing, or technology go-to-market strategy.
• Bachelor's degree in marketing, business, or related field (or equivalent competency).
• Demonstrated expertise in product positioning, competitive analysis, and go-to-market strategy development.
• Proven ability to translate complex technical solutions into compelling market narratives that resonate with target audiences.
• Proven track record of partnering effectively with product, sales, and executive leadership on strategic initiatives.

Preferred

• Experience in financial services, fintech, or B2B SaaS environments.
• Track record of launching and scaling product-led go-to-market programs from conception to market impact.
• Expertise in market research, competitive intelligence, and positioning frameworks.
• Experience managing cross-functional partnerships and influencing without direct authority.
• Knowledge of broker and partner ecosystems and channel marketing strategies.

Benefits

• Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too!
• We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life.
• We are proud to offer eligible team members perks and health benefits that will help you have peace of mind.
• Simply put: We’ve got your back.
• Check out our full list of Benefits and Perks.