Senior Product Marketing Manager

Menlo Park, CA (Hybrid)

$129K/yr – $195K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive go-to-market strategy, messaging, and growth for Robinhood’s product launches and features, partnering with product and Growth teams.

  • Own cross-functional GTM planning and differentiated messaging informed by research.
  • Must-have: Strong cross-functional communication and ability to translate complex ideas for broad audiences.
  • Standout: Data-driven growth mindset with A/B testing and acquisition economics expertise.

Job Description

Responsibilities

  • Build and implement go-to-market (GTM) strategies and evergreen marketing campaigns to support product and feature launches
  • Develop differentiated and compelling messaging informed by market insights, customer research, and product expertise
  • Drive growth performance through data-backed marketing strategy, A/B testing, and a deep understanding of acquisition economics
  • Collaborate closely with internal partners and senior leadership to align on goals and evaluate marketing impact
  • Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights

Requirements

  • Strong communication and relationship-building skills across various levels and functions
  • Experience in consumer-facing marketing or product roles, ideally in tech or financial services
  • Fluency in marketing channels such as paid media, lifecycle, performance, and social
  • Comfort working in fast-paced, highly regulated environments
  • Ability to break down complex ideas into clear, accessible messaging for a broad audience
  • Strong analytical skills, including experience with testing methodologies like A/B testing

Preferred

  • Familiarity with AI tools to enhance work efficiency

Benefits

  • Challenging, high-impact work to grow your career.
  • Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
  • Best-in-class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
  • Lifestyle wallet — a highly flexible benefits spending account for wellness, learning, and more.
  • Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
  • Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
  • Exceptional office experience with catered meals, events, and comfortable workspaces.
Robinhood logo

Robinhood

3.6 Glassdoor

Trade. Invest. Earn. rbnhd.co/social_media_disclosures

Founded in 2013
Menlo Park, California, USA
4.3K employees (250 in marketing)
59% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
48.1M
Monthly Google Ads Budget
$2M
Traffic Source Mix
Search
15.3%
Direct
81.1%
Referral
2.4%
Social
0.8%
Paid
0.2%

Headcount Trend

Current headcount: ~4.4K

Marketing Team

Marketing Team Size
154 (4% of company)
Median Career Experience
11 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$6.2B
Last Raise
$648.3M
Post IPO Secondary, 4 years ago

Funding History

  • May 2022
    Post IPO Secondary • $648.3M
  • Feb 2021
    Private Equity • $2.4B
  • Jan 2021
    Series H • $1B

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