Senior Product Marketing Manager, Pro Experience

USA (Remote)

$120K/yr – $150K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive Pro-facing communications and cross-functional programs for LawnStarter’s Pro community from in-app messaging to incentives.

  • Must-have: Experience coordinating with Product, Ops, and Support to influence decisions.
  • Standout: Proven ability to shape brand voice for small business owners and measure outcomes beyond views.

Job Description

Responsibilities

  • In-product messaging: collaborate with Product to design and maintain Pro-facing in-app communications.
  • Community, upskilling & brand voice: define Pro Academy vision and Bettermode engagement strategy and tone.
  • Pro help content: craft knowledge base and FAQs to reduce support requests.
  • Internal Pro advocacy: own listening system and share insights to drive product decisions.
  • Gamification & incentive programs: communicate challenges and tiers across activation to retention.

Preferred

  • AI-native. Use AI tools to scale content and automate workflows with measurable output.
  • Write for real people: clear, warm Pro-facing copy without jargon.
  • Connect communications to outcomes: demonstrate behavior changes beyond opens and sends.

Benefits

  • PTO: Flexible time off policy
  • Healthcare: Medical, dental, and vision coverage
LawnStarter logo

LawnStarter

4.1 Glassdoor

LawnStarter is a marketplace for outdoor home services. We offer the simplest and most effective solution for ordering and managing outdoor home services, with operations in more than 3,000 cities across the United States. With incredibly high ratings from consumers and providers, it is easy to see why we have industry-leading retention on both sides of the marketplace and are poised to build a multi-billion-dollar consumer brand.We have successfully raised over $35M from some of the leading technology and growth investors.

Founded in 2013
Austin, Texas, USA
437 employees (65 in marketing)
74% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
388.9K
Monthly Google Ads Budget
$150.3K
Traffic Source Mix
Search
58.5%
Direct
35.1%
Referral
4.3%
Social
1.2%
Paid
0.7%

Headcount Trend

Current headcount: ~439

Marketing Team

Marketing Team Size
56 (13% of company)

Funding

Total Funding
$17.6M
Last Raise
$10.5M
Series Unknown, 6 years ago

Funding History

  • Nov 2019
    Series Unknown • $10.5M
  • Jun 2015
    Series A • $6M
  • Jan 2015
    Seed • $1M

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