Senior Product Marketing Manager, Payments and Financial Services

USA (Remote)

$171K/yr – $231K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the go-to-market and launch engine for Jane Payments and the broader financial product stack, turning customer insights into positionings, and driving cross-functional alignment and measurable revenue impact.

  • Growth/Launch: Own GTM strategy and repeatable launch programs for payments and financial products, tied to adoption and revenue metrics.
  • Cross-Functional Alignment: Build alignment with Product, Sales, Support, and Marketing around strategy, customer insights, and priorities.
  • Insight-to-Strategy: Translate market and customer data into roadmap priorities and commercial direction for a growing suite of financial products.

Job Description

Responsibilities

  • Own go-to-market strategy and execution for Jane's payments and financial products, starting with Jane Payments and expanding into Jane Capital, Jane Payroll, and future products as we grow to better serve our practitioners.
  • Develop and maintain sharp positioning and messaging for Jane's payments and financial products, translating product capabilities into clear, customer-centric value propositions that drive understanding, adoption, and trust.
  • Lead cross-functional launch programs that improve product adoption, accelerate revenue, and deliver clear, measurable business results.
  • Translate customer and market insights into action, synthesize qualitative and quantitative data to influence product direction, roadmap priorities, and commercial strategy.
  • Build alignment across Product, Sales, Customer Support, and Marketing by communicating strategy, customer insights, and priorities with clarity.
  • Introduce repeatable frameworks that improve how we plan, execute, and measure product marketing initiatives across a growing suite of financial products.

Requirements

  • 5+ years in Product Marketing or a related role, with direct experience marketing payments, billing, or financial products within a SaaS platform
  • You understand how financial features serve a broader customer workflow — not just as standalone products, but as part of how a business operates day to day
  • Experience marketing technology-forward or AI-powered features, and comfortable using AI tools in your own workflow to move faster and think sharper
  • Hands-on experience with pricing and packaging for platform or financial products
  • Demonstrated ability to develop clear positioning, messaging, and go-to-market strategies for complex products in competitive markets
  • Strong analytical skills with a track record of owning commercial outcomes, not just launch execution
  • Strong communication and storytelling skills with the ability to influence and align cross-functional stakeholders
  • Comfortable operating in ambiguity and building structure where none exists, you don't wait for a playbook, you write one
  • Experience with healthcare SaaS products is a plus

Preferred

  • Experience with healthcare SaaS products is a plus

Benefits

  • comprehensive benefits package
  • regular career development conversations with your manager
  • we believe in paying for growth
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Jane App

4.1 Glassdoor

Jane is an all-in-one health and wellness practice management platform designed to be helpful to you, no matter how or where you practice. Available online and on any device, Jane offers branded online booking, beautiful scheduling, insurance management, customizable charting, online intake forms, patient reminders, integrated payment processing, online appointments (telehealth) and more!

Founded in 2012
North Vancouver, British Columbia, CAN
707 employees (71 in marketing)
77% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
432.3K
Monthly Google Ads Budget
$27.5K
Traffic Source Mix
Search
28.3%
Direct
27.3%
Referral
5.4%
Social
1.7%
Paid
0.2%

Headcount Trend

Current headcount: ~707

Marketing Team

Marketing Team Size
35 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$112M
Last Raise
$100M
Secondary Market, 10 months ago

Funding History

  • May 2025
    Secondary Market
  • Jan 2021
    Secondary Market • $100M
  • Mar 2020
    Series Unknown • $10M

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