Responsibilities

• Craft end-to-end GTM strategy: Design and execute data-driven engagement campaigns from acquisition through advocacy, optimizing for activation, retention, and growth
• Meet customers where they are: Build product marketing channel plans across paid and owned channels (website, email, SMS, push, in-app messaging, and other formats), that deliver personalized experiences at scale
• Drive product adoption: Partner with Product and other Marketing functions (Growth, Lifecycle, Customer Support) to accelerate feature discovery and usage by translating complex products into intuitive, benefit-driven messaging strategy and targeted campaigns
• Analyze and optimize relentlessly: Dive deep into our data and develop experimentation frameworks to continuously improve campaign performance and customer lifetime value
• Surprise and delight customers: Develop unique communications that celebrate and empathize with a business owner’s journey and demonstrates that Novo is on their side
• Incorporate AI surgically: Use the best of new technologies while maintaining the humanity of the brand

Requirements

• 7+ years in Product Marketing with proven track record of driving engagement and revenue growth
• Entrepreneurial mindset with a proven track record of experimentation and implementation of AI
• Experience within a business with an ongoing product relationship (e.g. subscription, fintech, etc.)
• Strong analytical mindset with proficiency in SQL, data visualization tools, and statistical analysis
• Exceptional project management skills with ability to manage multiple campaigns and cross-functional stakeholders simultaneously