Senior Product Marketing Manager, International at Justworks | New York, USA | $165K/yr – $182K/yr

Justworks

Senior Product Marketing Manager, International

New York, USA (Hybrid)

$165K/yr – $182K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Justworks is seeking a Product Marketing leader for its International portfolio to drive go-to-market strategy, global positioning, and cross-functional collaboration. The role emphasizes market research, launches, localization, and growth initiatives across regions, with a strong focus on working with Product and Growth teams. Requires 5+ years in B2B product marketing, cross-functional leadership, and strong analytical and communication skills. The position supports international expansion and multi-market solutions.

Job Description

Responsibilities

Lead go-to-market strategy for Justworks’ International product portfolio, including new market launches, feature expansions, and multi-country solutions.
Define and evolve positioning and messaging that articulates our global value proposition while accounting for regional nuance.
Partner closely with Product to influence roadmap priorities through customer insight, competitive intelligence, and market analysis.
Conduct international market research to identify expansion opportunities, customer segments, buyer personas, and adoption barriers.
Develop scalable launch frameworks that support localization, regulatory considerations, and cross-functional readiness.
Partner with Growth and Lifecycle teams to drive acquisition, activation, engagement, and retention across international customer cohorts.
Analyze performance metrics (pipeline, adoption, expansion, retention) to inform iteration and long-term strategy.

Justworks

3.4 Glassdoor

Justworks takes the busyness out of growing a business and alleviates the unknown. We’ve combined a simple platform and exceptional 24/7 customer service with the power of a PEO, so all teams have more time to focus on what matters. Get access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place.

Founded in 2012

New York, New York, USA

1.5K employees (99 in marketing)

www.justworks.com/lp/what-is-justworks/?utm_source=linkedin&utm_medium=organicsocial

49% recommend to a friend

62% CEO approval