Responsibilities

• Lead go-to-market strategy for Justworks’ International product portfolio, including new market launches, feature expansions, and multi-country solutions.
• Define and evolve positioning and messaging that articulates our global value proposition while accounting for regional nuance.
• Partner closely with Product to influence roadmap priorities through customer insight, competitive intelligence, and market analysis.
• Conduct international market research to identify expansion opportunities, customer segments, buyer personas, and adoption barriers.
• Develop scalable launch frameworks that support localization, regulatory considerations, and cross-functional readiness.
• Partner with Growth and Lifecycle teams to drive acquisition, activation, engagement, and retention across international customer cohorts.
• Analyze performance metrics (pipeline, adoption, expansion, retention) to inform iteration and long-term strategy.